Articles
Bag Makers, Union, Ill., welcomed Melissa Hoffman to the team as a regional business development manager. Based in Phoenix, Ariz., Hoffman will serve the company’s customers in California and Arizona. Hoffman most recently served as National Sales and Marketing Manager for…
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While we might never know the origin of the name Oreo, with even the folks at Nabisco unsure over the reasoning behind the designation, we do not need to have that information to appreciate the goodness in each sweet treat. As the world’s favorite cookie, Oreo is preparing to remain the cream (or, in this…
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Fanatics is continuing to establish itself as one of the frontrunners in licensed sports merchandise and fan apparel. Within the last year, the company has inked a deal with the English Football Association, signed on to create merchandise for professional e-sports, opened retail shops inside JCPenney and more. It’s now joining forces with another big-time…
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Owing to the ubiquity of writing instruments, some observers might think that it requires little effort to sell them. But if distributors want to up their pen sales, there’s a few things they’ll need to know. Promo Marketing connected with Bill Mahre of ADG Promotional Products and Amy LaPlante of Pilot Pen to learn how a few practical steps can help distributors take their writing instruments sales to the next level…
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Ten years ago, if you wore sweatpants and a racerback tank in public, friends would ask if you were headed to the gym. Then, you would have to shamefully say you were actually heading to Chipotle to scarf down a burrito, which was usually met with a judgmental head nod. Flash forward to 2019, and athletic and performance apparel is a streetwear staple…
Read MoreEverything is a tech item these days, it seems. It’s getting to a point where “technology” actually might not exist as a standalone category, as just about everything we use has some sort of tech integration. Golf is no different. No matter how much golf wants to pride itself on its dignified, simple design of…
Read MoreIt appears, as of late, that the representation of fashion logos has become an exercise in riskless conformity. A recent Business of Fashion op-ed argues that sans-serif fonts have become the go-to typefaces for luxury brands, so as to depict themselves as less about scripted ornamentation and more about themes like social justice and inclusivity (to the possible detriment of creativity and uniqueness). Whatever the case, it’s weird…
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Bullet, Hialeah, Fla., announced the launch of more than 160 new items for 2019. From exclusive new items to the expansion of popular inline styles, the product introduction for 2019 is one of the largest and most diverse in the company’s history. Highlights of the 2019 launch include eye-catching materials in bags, the hottest trends…
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Prospecting is a necessity for any promo business, but it definitely has its ups and downs. It can occasionally feel like all your hard work just isn’t cutting it. In a world of competition, standing out against other businesses can be one of the most challenging aspects. Distributors have to constantly think about what will grab the attention of potential clients. Strategies that worked in the past might not necessarily work today. Whatever your approach may be, the good news is that there are ways to make prospecting go more smoothly…
Read MoreCertain celebrities always seem on the go, doing whatever they can to build their brand or support a worthwhile cause. At 78-years-old (we think he will easily live to be 200), Chuck Norris, who remains an incredibly profitable spokesperson for businesses such as Fiat, registers as one such individual. He founded the United Fighting Arts…
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