The ‘Instagram Egg’ Merch Wars

#LikeTheEgg #EggSoldiers #EggGang. Do those hashtags mean anything to you? If so, you were part of the weird Instagram phenomenon that got a picture of a brown egg to be the most liked image in Instagram history. And, of course, there is merch…

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How a Promotional T-shirt for a Town of 6,000 Made It to ‘Stranger Things’

When a town’s chief claim to fame is being the birthplace of the man who coined the term “spelunker,” any chance to gain renown is likely a welcomed one. Such is the case with Waupaca, Wis., whose population, while growing, has barely eclipsed 6,000 residents. No matter, the tiny city found itself on a T-shirt in “Stranger Things,” the hit Netflix series…

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Why United Airlines Got a Fashion Designer to Redesign Its Women’s Uniforms

Last year, United Airlines announced it was launching new uniforms for its employees. There was no major PR unveil, like Delta Airlines had, and no complaints of rashes or hives, as with American Airlines. But it looks like United is going one step further, employing famed fashion designer Tracy Reese to outfit its female employees with styles specific to their needs…

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Nobody Buys Music Anymore, So Merchandise Bundles Are the Future

Buying an album isn’t just buying an album anymore. Even if you go the classic method and buy an album on vinyl or (gasp) CD, most artists these days have some sort of promotional tie-in to sweeten the deal, or at least make the whole thing more interesting to people who otherwise aren’t buying it. That brings with a whole bunch of questions…

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The PPAI Expo 2019: Best Attended, Exceeds Expectations

Last week, Promotional Products Association International (PPAI), Irving, Texas, presented The PPAI Expo, the world’s largest and longest running promotion products industry trade show, with more than 13,000 promotional consultants from nearly 4,000 distributor companies and 30 countries in attendance. Promotional products industry professionals from around the world converged in Las Vegas to experience the…

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