While we will never knock logos, it is clear that they, while important, should prove secondary to branding considerations. In an excerpt from his new book for Quartz at Work, renowned author Seth Godin shares our take on this relationship between symbols and identities…
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Tech-Integrated Backpacks Are Making Their Way to Streetwear—Is Promo Next?
To celebrate the 45th anniversary of hip-hop, luxury leather brand MCM announced last week that the brand collaborated with WizPak to create a limited-edition backpack with a built-in Bluetooth speaker. The backpack is only available via retail channels, of course, but it speaks to an emerging trend that’s worth keeping an eye on for promo: tech integration…
Read MoreSnugZ USA Named 2018 Manufacturer of the Year by Utah Manufacturers Association
The 113th annual awards banquet for the Utah Manufacturers Association was held on Nov. 3, 2018, where West Jordan, Utah-based SnugZ USA was recognized alongside nine other manufacturing companies. Manufacturer of the Year is awarded to companies that show outstanding execution in…
Read MoreQUINN Welcomes TeamWalterB Sales Agency
Aspiring to further promote its brand, QUINN, Hanover, Pa., announced its partnership with the TeamWalterB multi-line sales force. Since 2002, TeamWalterB’s sales agency has served the Mid-Atlantic and New York metropolitan areas. Featuring a four-member team with more than 35 years of promotional experience, TeamWalterB recognizes the interconnection between manufacturing, marketing and sales, enabling them…
Read MoreYouTube’s Teespring Merch Integration Is Paying Off Huge for Content Creators
We live in an age where “content creator” and “influencer” are actual answers a kid can give when asked what they want to be when they grow up. You might laugh at the way that sounds, but there’s real money in this now. Especially now that the likes of YouTube are providing opportunities for content…
Read MoreThe Week In Misspelled Sports Jerseys
This week, the Syracuse University men’s basketball team and the NFL’s Chicago Bears misspelled jerseys of a couple roster members, with the former squad’s mistake being especially amusing…
Read MoreUgly Sweaters Are Still Hot in Promotional Apparel, But How Long Will It Last?
It seems like every brand has a holiday sweater. And we get it. They’re fun! It’s silly! If you can’t allow for a little bit of corny laughter during the holiday season, then you’re no better than a common Grinch. But so many brands are doing it now that it’s losing some of its novelty. We are nearing Peak Ugly Sweater…
Read MoreBarstool Sports, Baker Mayfield Team Up on Charity Apparel Line for Special Olympics
Cleveland Browns quarterback Baker Mayfield and Barstool Sports announced a line of Baker-branded charity apparel that will secure proceeds for the Special Olympics of Ohio. Mayfield and his new partner have had their share of notoriety, so their partnership provides a break from seeing them as polarizing figures and guarantees that a cherished organization continues to receive support…
Read MoreVantage Apparel Hires Rob Watson as Chief Digital Officer
Vantage Apparel, Avanel, N.J., award-winning decorator and industry top source for custom logo apparel, has hired Rob Watson as chief digital officer. Watson, an accomplished industry professional, joins Vantage after serving as the vice president of e-commerce and marketing for distributor Axis Promotions. “Vantage has always been a leader…
Read MorePremium Color Group Achieves 78% Increase in Throughput With EFI VUTEk LX3 Pro Flatbed Printer
Premium Color Group is meeting demand for new business and its custom packaging line with high-end L.E.D. digital inkjet technology from Electronics For Imaging Inc. The Carlstadt, New Jersey-based company just installed an EFI…
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