Rent the Runway was the first major company to launch the clothing rental model. The concept is simple: Shoppers pick out an apparel item they like, choose the size, select the dates they need the outfit, pay a fee, and the item is sent to their door. After the purchaser has worn the outfit, she sends it back…
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The Spice Girls Are Back and They’ve Got Charity T-shirts to Prove It
the newly reunited Spice Girls (aka the same group minus Victoria Beckham) has unveiled a charity apparel collection featuring a T-shirt, sweatshirt and hoodie that feature the phrase “#IWannabeASpiceGirl.” All the proceeds from the collection will go towards Power Up, a part of Comic Relief’s Gender Justice pillar, which centers around equality for women and girls…
Read MoreYou Better Believe Hidden Valley’s Holiday Merch Collection Includes a Giant Inflatable Ranch Bottle for Your Lawn
People who love ranch really love ranch. For those dedicated Ranchers, Hidden Valley is back with a holiday line of merchandise to celebrate their favorite condiment. Do you want a giant inflatable bottle of dressing in your front yard, rather than the snowmen, snow globes and reindeer your unoriginal neighbors have? Well, say no more…
Read MoreLet’s Review Michelle Obama’s New Book Tour Branded Apparel
This week, Michelle Obama released her new memoir “Becoming,” which has already generated quite a buzz. In support of the book’s release, the former first lady will hit the road for a speaking tour that will feature a line of apparel and other merchandise for sale…
Read MoreSnapchat Continues Merch Expansion With Bitmoji Shirts, Mugs, More
Snapchat has struggled a bit of late. But, tomorrow, the social app will look to make making money a snap by launching a Bitmoji merchandise store, with the concept furthering the public’s obsession with customization and personalization…
Read MoreSweda Welcomes Bob Engh as New Regional Sales Executive, Midwest
Sweda Company LLC, City of Industry, Calif., welcomed Bob Engh as a new regional sales executive for the Midwest, covering Minnesota, North Dakota and South Dakota. Engh, a native of Minneapolis, joins Sweda from J. Charles Awards & Recognition Company, with prior experience at Crystal Awards & Recognition. “Bob…
Read More3-D Printing Is About to Get a Lot Less Expensive
The concept of 3-D printing isn’t new, but for a lot of companies, it’s not economically viable. The benefits don’t outweigh the cost, yet. But, 3-D printing company Carbon is looking to make 3-D printing more accessible for everyone by slashing the price of three commonly used resin materials. Carbon CEO Joe DeSimone told Forbes…
Read MoreWhy This Canadian Tried to Get Himself Arrested Selling Cannabis Branded Merchandise
The Prince of Pot, otherwise known as Marc Emery, has proven to be a royal pain for upholders of the Quebec Cannabis Regulation Act, taking to downtown Montreal on Sunday to hawk branded merchandise affiliated with the province’s marijuana culture. The problem—or, rather, the point—is that it’s now illegal to sell such goods in Canada…
Read MorePromo History Lesson: How Elvis’ Manager Got His Haters to Buy Merch
Gather round, dear readers. It’s time for another edition of Promo Marketing’s “Great Moments in Promo History,” which is totally going to be a thing now. The topic of this second edition of our historical exploration is buttons. Not just any buttons, mind you. It’s the story of how Elvis’ manager and incredible-name-haver Colonel Tom…
Read MoreThe Story Behind Pantone 448 C, ‘the World’s Ugliest Color’
Back in 2012, the Australian federal government lobbied hard to change the description of Pantone 448 C from “olive green” to “drab dark brown” after the country’s olive association expressed concern that being tied to the color would damage olives’ reputation. That’s when it became obvious we had a forerunner for the title of “the…
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