Articles
Hirsch Gift Inc., Houston, today announced the addition of Jessica Cameron as compliance manager. “Hiring Jessica was a no-brainer with her experience in both the distributor and supplier sides of the industry,” said Peter Hirsch, president of Hirsch Gift Inc. “In her new role, Jessica will evaluate and document…
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Elevate Brand Marketing, Dallas, announced the hiring of Todd Exley to the position of senior account manager. In this position, he will be responsible for driving new business in the automotive, technology, and oil and gas industries. “Todd has more than two decades of building business in a strategic and consultative way that exceeds clients’ needs,”…
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There have been two more recent moves in the ongoing game of tariff chess between the U.S. and China. President Trump announced on Monday that the U.S. would put a hold on $150 billion in Chinese imports after China promised to increase its imports of agriculture and energy products, per Business Insider. https://twitter.com/realDonaldTrump/status/998553122179084290 China, on…
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Red Antler, one of the hottest branding agencies in the business, recently unveiled its secrets for deciding on a company name. We asked promo distributors Zorch and BrandVia to weigh in on Red Antler’s advice, and for the stories behind their names. They were happy to oblige…
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Plus-size apparel has experienced an uphill climb to acceptance. Only recently did the fashion world begin to listen to consumer demand for more plus-size options. Walmart recently launched its Terra & Sky line in plus-size, Kmart completed a rebranding of its plus-size clothing, and Nike launched its first plus-size collection. Still, companies have been slow…
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As part of its Generations campaign, Pepsi has joined forces with country star Dierks Bentley, offering a range of promotional products and prizes for the summer. So far, the campaign is paying off for the beverage brand…
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We’ve all been there: You finally talk yourself into going to the gym, you spend seven minutes on the treadmill and sweat starts dripping into your eyes. Unfortunately, you left your towel in the car, and it’s at this exact moment that you remind yourself why you never go to the gym in the first place. Nike’s new apparel product would change the sweat game. But oh man does it have a terrible name…
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We’ve got an interesting apparel partnership to spotlight this week. Retail brand Kohl’s announced earlier this week that it would be teaming up with digital media company PopSugar to create a data-driven clothing line for millennial women. And, if it succeeds, it could be a sign of things to come in apparel design. The collection…
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Almost one year ago, the ill-fated Fyre Festival took place on an island in the Bahamas. If you recall, tons of concert-goers were left stranded when the music festival was canceled at the last minute (after they paid top dollar for “exclusive” tickets). Ja Rule’s reputation hasn’t been the same since, and Billy McFarland, the…
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IMAGEN Brands, parent company of Crown Products and Vitronic, announced that it has hired Paul Lage as its new president, replacing former president Lori Kates. Lage was previously at Gill-Line, where he was CEO since 2010. Gill replaced Lage with Jamie Fain last week. “We are excited to have Paul join our team at IMAGEN…
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