Articles
With the USPS set to launch scratch-and-sniff stamps, we began to wonder which promotional products might benefit from a similar treatment and which should definitely resist the urge to be nosy about our noses’ inner workings. Just for fun, here are three examples of goods that would be more awesome and three that sound downright terrible in scratch-and-sniff form…
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Following in the footsteps of SoulCycle, which pioneered the move of fitness studio branding on a range of apparel options, other studios, gyms and classes are getting in on the game. Not only this, but they have found that they can make big money selling branded T-shirts, crop tops, yoga pants, sports bras, hats and more, often charging more per item than the price of a single class, or even a brief membership…
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Fran Ford, CAS, president of Castelli North America, Sparks, Nev., passed away last night after a long-term illness. Ford spent 40 years in the promotional products industry, including two stints at Castelli from 1993 to 2002 and from 2012 to this year. In between, he served as vice president of J. Charles from 2009 to…
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The royal family invited 2,000 commoners to the royal wedding, and these guests were given a gift bag to mark the occasion. Printed on the canvas bag itself was the date of the wedding, as well as the location (St. George’s Chapel, Windsor Castle) and the initials “H” and “M.”…
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You’ve probably heard someone spout on about how print is dying, right? That selling print is impossible? That news might have come from some nay-saying colleague, a morbid news article, or maybe even your academic advisers when you told them you were going to major in journalism. (That last one might have just been us.)…
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Philadelphia will never find itself short on claims to fame, but one contribution that many people might not know about is that it served as the destination Elon Musk chose when seeking an undergraduate education. Matriculating at the University of Pennsylvania, the South African earned two bachelor’s degrees before going on to become the business…
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Nike and Adidas are shifting more of their Asian manufacturing business from China to Vietnam, continuing a recent trend of companies choosing to leave China due to higher costs. According to GQ, Adidas reported that 44 percent of its shoes were made in Vietnam in 2017, up 13 percent from the previous year. During that…
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Gill Line, Lenexa, Kan., has appointed Mike Malinowski, CAS, to be its vice president of sales, effective May 11, 2018. Malinowski began his career at Gill in 1984 as an estimator in the pricing department. He was promoted to pricing manager in 1991. In 1993, he moved to the…
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Imagine shopping online through a headset, or interacting with a label in a store with an AR-compatible smartphone application. Are you going to spend more time looking at flat, static text, or a font that changes and moves when you do? Even further, which brand will be more interesting, and thus more likely for you to purchase…
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Promo Marketing spoke with CIC CEO Bob Herzog, former CEO of Bullet Line, about how the eCompanyStore acquisition came to be, the future of the two companies, and how distributors can remain competitive amid all the recent mergers and acquisitions…
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