Articles
When a company has plied its trade for a considerable amount of time, it might find difficult the task of taking on a novel business approach no matter what the competition is doing. Having achieved global renown, McDonald’s, which dates back to 1940, could simply say it has engaged in enough culinary experimentation to remain…
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Ariel Premium Supply, St. Louis, announced the launch of an entirely new website at www.arielpremium.com. The new site features greatly enhanced product presentation, easier navigation, a more robust search tool, a Design Lab for users to create their own flyers (powered by ZOOMcatalog) and an educational Learning Lab to share detailed product knowledge. For more…
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When you think Lacoste, one thing tends to come to mind: the famous crocodile logo. Although, if you’re me, the second thing that comes to mind is the famous pink polo from “Mean Girls”: https://twitter.com/lacoste_uk/status/461548439999086592?lang=en Well, it looks like Lacoste is ditching its iconic crocodile logo, but it’s all for a good cause (and it’s…
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It’s strange to say an eating lifestyle choice is trending right now, but thanks to Beyonce’s Coachella announcement about going back to eating vegan, we can definitely say plant-based is in for 2018. Perhaps Topshop wanted to take advantage of the diet’s growing popularity, but they probably should have double-checked vegan requirements before unveiling their…
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It’s been an insane few weeks for Marvel’s new “Black Panther” movie. It was announced today that the movie earned $920 million worldwide, but the sales boosts don’t end there. According to Marketplace, Los Angeles-based clothing store Kutula is seeing an increase of sales for their African garments thanks to the movie. [caption id=”attachment_105604″ align=”aligncenter”…
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As a lifelong resident of Philadelphia, this nearly 39-year-old scribe, thanks to SEPTA, knows all about the frustration that relying on public transportation can foster. Courtesy of the entity’s Center City-based store, though, I often put aside my irritation and revel when my son finds a few branded toys, whose purchase serves as a mini…
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There’s been no shortage of uniform news lately, from Delta’s Zac Posen-designed threads to controversial marching band uniforms. With so much transformation and change hitting the uniforms market, it can be hard to see where the future is heading. Thankfully, Apparel Magazine interviewed Richard J. Lerman,…
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Terry Town, San Diego, announced the hiring of Bob Heintz, bringing more than 20 years of industry experience to the Terry Town family. Heintz, who will hold the position of director of national sales, will be responsible for key account management, national…
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The Arizona Diamondbacks are bringing back the golf cart formerly used to bring pitchers to the mound, and using it as a promotional product.
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Ever since Disney has taken the reigns of the Star Wars franchise, there have been a number of promotional partnerships made with brands in order to grow excitement for its latest franchise additions. With three movies already released, and another two on the way, there is plenty of room for brands to get involved…
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