It’s not as if Diageo didn’t have any recent examples to look toward as warnings against such marketing. The Doritos debacle isn’t even a month old at this point, and if anything was made clear by the outrage following the suggestion by PepsiCo’s CEO that “lady Doritos” could become a thing, it’s that women don’t like to be told that they are dainty or delicate or in any way at all any different from men with regard to how and what they eat…
Read More
Though the usual suspects have attained placement in the Associated Press Top 25 men’s college basketball rankings, most observers would likely stray from christening any club as the overwhelming favorite to cut down the nets come April 2. Yes, next weekend’s slate of major conference championships will somewhat thin the herd, but anyone could pull…
Read More
Gildan Activewear, Montreal, announced its results for the fourth quarter and the year in a press release. The company also announced an “organizational realignment and related executive management changes.” The press release stated that both full-year sales and earnings for 2017 increased. Last year’s net earnings reached $362.3 million, surpassing 2016’s $346.6 million. Gildan finished the…
Read More
It’s hard to believe the 2018 Olympics are over. There’s been some crazy headlines over the past few weeks, from Team USA’s speed skating uniform frenzy to Soohorang, the event’s official mascot. We’ve also seen the best and the worst of the Olympics gear, but nothing could have prepared us for the price tag on…
Read More
We’ve heard many things about high school marching band uniforms, but we can’t say we’ve ever heard they were controversial. That’s where the Indian River High School Marching Band comes in. The high school marching band in Dagsboro, Del., is currently at the center of a controversy that might leave it without uniforms when it…
Read More
We already know that Oscar nominees love the Academy Awards promotional sweatshirts, but it looks like the Academy of Motion Picture Arts and Sciences is hoping everyone else loves them too. According to Deadline, the Academy has found a new revenue stream in…
Read More
With spring on the horizon, folks will be trading in their snow boots for running shoes, and changing up their afternoon routines to include more outdoor picnics and golf outings than Netflix marathons. To aid their new active schedules, everyone will be looking to upgrade their hydration game, and these top 2018 promotional drinkware products are the ultimate ideas…
Read More
Satori Capital, a Dallas-area investment firm announced that it has acquired the controlling interest of Zorch International Inc., Chicago. “Zorch takes an entirely new approach to branded merchandise fulfillment,” Sunny Vanderbeck, co-founder of Satori, said in a press release. “The company has developed a powerful, technology-enabled approach that leverages the capabilities of its supply chain,…
Read More
“Three Billboards Outside Ebbing, Missouri” is the story of a woman, played by Frances McDormand, who takes matters into her own hands by putting up three billboards (hence the name) to question local law enforcement when it doesn’t adequately investigate the murder of her daughter. It’s not an uplifting tale, and it’s not a story…
Read More
Part of what proves so addictive about sports is the opportunity to watch heated rivals display their disdain for each other. No matter the pastime, observers expect for bitter combatants to give 100 percent to their goal of downing their despised foes, and they often come away from the duels having seen masterpieces. Owing to…
Read More
