Last week, we covered Next Level Apparel’s predictions for promotional apparel in 2018 and beyond. This week, Eric Rubin, president of Blue Generation, Long Island City, N.Y., shared his outlook for the promotional apparel market. Promotional Apparel Trends “Younger looks are a definite trend in today’s promotional apparel market,” said Rubin. “Newer fabrications, such as…
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VisionUSA Acquired by Titan Custom Products
Titan Custom Products, Dallas, announced that it has acquired VisionUSA, Rahway, N.J. VisionUSA will relocate its manufacturing and sales business to the Titan Custom Products facility in Texas. VisionUSA’s Michael Fishman and Mark Weissman will guide the transition and join Titan Custom Products. “My partner Mark Weissman and I were looking to slow things down…
Read MoreHanesbrands Inc. Announces First Quarter 2018 Results
Hanesbrands Inc., Winston-Salem, N.C., announced first-quarter 2018 results that exceeded company guidance for net sales, organic sales and EPS. For the quarter ended March 31, 2018, the company reported net sales growth of 7 percent to $1.47 billion versus a guidance range of $1.42 billion to $1.44 billion. GAAP diluted earnings per share for continuing…
Read MoreNHL Apparel Fight! Lightning’s Partial Ban of Bruins Gear Rankles Boston Fans, Play-by-Play Guy
Though a few teams, including Promo Marketing’s hometown heroes, the Philadelphia Flyers, put together a few feel-good narratives this past season, the Tampa Bay Lightning and Boston Bruins hogged the headlines among the National Hockey League’s Eastern Conference squads. Finishing with the top marks in the 16-club alignment, the heavyweights are contesting a compelling second-round…
Read MoreEnvyPak Announces USPS Ruling Reducing Clear Envelope Postage for Direct Mail Marketers
EnvyPak recently announced a clear plastic envelope format that can reduce postage for marketers by as much as 57 percent. The company received a ruling from the U.S. Postal Service specific to this new clear envelope, which utilizes EnvyPak’s proprietary manufacturing technology…
Read MoreDisney Parks Introduces Rainbow Mickey Ears for LGBTQ Pride
Whatever your opinion may be on corporate support/appropriation of minority groups and their celebrations, it can’t be denied that any effort to acknowledge and celebrate the LGBTQ community has the potential to make a positive impact. If Disney follows up on its Mickey Mouse ears with some films featuring LGBTQ characters, it will show that the rainbow ears mean something more than profit…
Read MoreJeff Bezos Banned PowerPoint in Amazon Meetings—Could His Alternative Work For You?
When Promo Marketing’s editorial and sales teams gathered last week for an extensive day of meetings, group president Marc Held asked the attendees to share the names of those who deserve distinction as thought leaders. Having written about him for this very newsletter and growing increasingly aware of his clout, I offered Jeff Bezos, who…
Read MoreFounder and Former CEO of Zorch Files Lawsuit Over Satori Acquisition
Nicole Loftus, founder and former CEO of Zorch International Inc., Chicago, filed a lawsuit against her former company over its sale to Satori Capital in February. According to court documents, Loftus filed multiple other lawsuits during the initial acquisition process over…
Read MoreOutdoor Promotional Products Sales Made Easy: 5 Tips
While we love central heating and Netflix marathons as much as the next person, when temperatures begin to heat up, there’s nothing we enjoy more than hitting the great outdoors. From company picnics to bocce ball tournaments, outdoor events give everyone a chance to breathe some fresh air and take part in nature’s beauty. And…
Read MoreHit Promotional Products Latest Target of Promo Industry Malware Attack (and How to Protect Your Business)
Hit Promotional Products is the latest promotional products company to fall victim to a malware virus that scammers seem to be sending to companies in the industry. A little more than a week ago, industry sources reported that Hub Promotional Group and High Caliber Line were hit by the attack. “The Malware virus hit High…
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