2018 Style Guide: Blue Generation’s Eric Rubin on the Promotional Apparel Market

Last week, we covered Next Level Apparel’s predictions for promotional apparel in 2018 and beyond. This week, Eric Rubin, president of Blue Generation, Long Island City, N.Y., shared his outlook for the promotional apparel market. Promotional Apparel Trends “Younger looks are a definite trend in today’s promotional apparel market,” said Rubin. “Newer fabrications, such as…

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VisionUSA Acquired by Titan Custom Products

Titan Custom Products, Dallas, announced that it has acquired VisionUSA, Rahway, N.J. VisionUSA will relocate its manufacturing and sales business to the Titan Custom Products facility in Texas. VisionUSA’s Michael Fishman and Mark Weissman will guide the transition and join Titan Custom Products. “My partner Mark Weissman and I were looking to slow things down…

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Hanesbrands Inc. Announces First Quarter 2018 Results

Hanesbrands Inc., Winston-Salem, N.C., announced first-quarter 2018 results that exceeded company guidance for net sales, organic sales and EPS. For the quarter ended March 31, 2018, the company reported net sales growth of 7 percent to $1.47 billion versus a guidance range of $1.42 billion to $1.44 billion. GAAP diluted earnings per share for continuing…

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NHL Apparel Fight! Lightning’s Partial Ban of Bruins Gear Rankles Boston Fans, Play-by-Play Guy

Though a few teams, including Promo Marketing’s hometown heroes, the Philadelphia Flyers, put together a few feel-good narratives this past season, the Tampa Bay Lightning and Boston Bruins hogged the headlines among the National Hockey League’s Eastern Conference squads. Finishing with the top marks in the 16-club alignment, the heavyweights are contesting a compelling second-round…

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Disney Parks Introduces Rainbow Mickey Ears for LGBTQ Pride

Whatever your opinion may be on corporate support/appropriation of minority groups and their celebrations, it can’t be denied that any effort to acknowledge and celebrate the LGBTQ community has the potential to make a positive impact. If Disney follows up on its Mickey Mouse ears with some films featuring LGBTQ characters, it will show that the rainbow ears mean something more than profit…

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Outdoor Promotional Products Sales Made Easy: 5 Tips

While we love central heating and Netflix marathons as much as the next person, when temperatures begin to heat up, there’s nothing we enjoy more than hitting the great outdoors. From company picnics to bocce ball tournaments, outdoor events give everyone a chance to breathe some fresh air and take part in nature’s beauty. And…

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