When penning “Yesterday,” the penultimate track on The Beatles’ 1965 album “Help!,” Paul McCartney gave us the immortal lyrics “Yesterday, all my troubles seemed so far away/Now it looks as though they’re here to stay/Oh, I believe in yesterday.” Though those words were not likely on the minds of 48 online vendors on Thursday, the…
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NFL Uses Merchandise and Social Media to Become Lifestyle Brand
On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear…
Read MoreThe Promotional Apparel Industry Needs More Denim
It’s time to take denim seriously. Gone are the days when the durable, blue fabric was only for truckers, rockers and Canadians. Now, major brands are beginning to launch entire fashion lines around the versatility and universality of denim…
Read MoreAriel Premium Supply Appoints Brendan Pigott as Regional Sales Manager
Ariel Premium Supply, St. Louis, announced the appointment of Brendan Pigott as regional sales manager for the metro region. Pigott will be responsible for working directly with top distributors in New York, New Jersey and Delaware. Pigott comes to Ariel with previous top 40 supplier experience, and is part of his family’s second generation to…
Read MoreSuper Bowl Volunteers in Minneapolis Are Selling Their Uniforms for Huge Profits on Craigslist
After the Super Bowl, the value of a lot of items jump up in price. Eagles jerseys with the Super Bowl logo are already sold out on the team’s shop, and people have been flocking to sporting goods stores for official merchandise celebrating the team’s first Super Bowl victory. (Editor’s note: I’ve been waiting too…
Read MoreJim Thome Chooses Cleveland’s ‘C’ Logo Over Chief Wahoo for Hall of Fame Induction
Nothing in Philadelphia’s sports news cycle will be topping the Eagles’ victory in Super Bowl LII for a long time, but another nice bit of fortune reached us Jan. 24, with the Baseball Writers’ Association of America electing Jim Thome, who played 391 games for the Phillies, to the Baseball Hall of Fame. Though he…
Read MoreSnapchat Unveils New In-App Store for Branded Merchandise
Snapchat’s incredibly maligned Spectacles are notably absent from the online store. The Spectacles, which were launched to a ton of hype back in 2016, are the company’s only hardware product. They were designed to allow users to take photos and videos without having to hold their phones…
Read MoreButler Street and NAPCO Media Announce the 2018 Best of Print and Digital Winners
Butler Street, an Atlanta-based management consulting, training and research firm, and provider of client loyalty and retention programs, today announced its 2018 Best of Print and Digital Award Winners. NAPCO Media, Printing Impressions and Print+Promo sponsor this program in conjunction with Butler Street to provide benchmarking data and growth plans for the industry. Winning companies…
Read MoreNBA Players Form Slam-Dunk Partnership with Nike For Black History Month Warmup Shirts
As a money-making machine, the NBA possesses obvious assets in bringing joy to its audience, with stars such as Steph Curry, Kevin Durant, James Harden, LeBron James and Russell Westbrook (what a starting lineup they would make), riveting fans from October through June. While those standouts and their contemporaries specialize in reaching impressive athletic heights,…
Read MoreBusinesses ‘Gift’ Marijuana Thanks to a Legal Loophole
Why does that iced tea cost upward of $50? Is it the crazy delivery charge? Nope, it’s the “gift” you receive when you order from certain businesses in Boston. As the state gears up to open legal marijuana retail stores, some entrepreneurs are getting ahead of the game by taking advantage of a loophole in…
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