You guys know that I love T-shirts. I couldn’t write about them as much as I do if I didn’t. And I know that you guys love T-shirts, too. You wouldn’t be as good at your jobs as you are if you didn’t. But how much does your end-user love your T-shirt? That’s the make-or-break question of a successful promotion…
Read MoreAuthor: Allison Ebner
Working Wardrobe: 12 Polo and Business Casual Options
Ah, “business casual.” What does it mean? Well, that depends on whom you ask. In a general sense, it falls somewhere between shirt and tie, and T-shirt and jeans. It brings a little more style, while maintaining a more relaxed atmosphere. Arm your end-users with these go-to business casual options so the next time that networking event invite says “business casual,” they’ll be ready…
Read MoreThe Wrap: Is UV Clothing a Summer Staple? Can You Be Arrested for an Offensive T-shirt? and More
UV clothing can add necessary protection in the sun, a British man was arrested for wearing an offensive T-shirt, minor league team to honor Prince with themed jerseys, Adidas sells Mitchell & Ness, and a stylish wearable wants to help us de-stress and stay happy: Here’s what’s happening this week in the apparel world…
Read More‘I Wouldn’t Buy It, But You Definitely Should’
In the promotional products industry, suppliers and distributors work hard to build relationships with one another—trusting that the other half of the relationship cares as much about the product and the end-user as they do. So how would you feel if you found out that supplier or distributor wouldn’t even buy its own product? Super confident, right? No, of course not…
Read MoreRacist Imagery on Sorority T-shirt Due to Clerical Error
When the Alpha Delta Pi sorority from Alabama’s Samford University decided to make shirts for its spring formal, this probably isn’t the end-result it expected. The shirts were printed with a vintage map of Alabama, which included an image of an African-American man eating a watermelon, according to AL.com…
Read MorePhiladelphia 76ers Are First Team to Sell Jersey Ad in NBA
StubHub shoots and scores the first NBA jersey ad. According to ESPN, the Philadelphia 76ers has become the first team to sell an ad on an NBA jersey. And the first sale didn’t take long, considering the NBA just approved the on-jersey advertisement plan last month…
Read MoreTry Patterns and Prints: I Double-Dog Dare You
Prints make it easier to mix different colors, textures and fun into one cohesive look. They breathe a touch of life into an outfit. Of course, I get it. Patterns can be overwhelming. They are bold statements. And they are, perhaps, even bolder statements in the promotional products industry. But there are plenty of ways to incorporate them into a promotion without overdoing it…
Read MoreClothing Company Sells Dogs as Accessories in Controversial Stunt
When online clothing retailer Lyst announced its “Canine Collection,” 33 dog breeds that could be purchased as fashion accessories, social media was swarmed with angry tweets, posts and comments. Fast forward to Tuesday, when Lyst revealed the collection was a hoax intended to bring attention to the increasing number of dogs that are abandoned and need to be re-homed each year. Still, not everyone approves of the company’s tactics…
Read MoreBangladesh Garment Factory Collapse Lawsuit Dismissed
A lawsuit against major retailers J.C. Penney Co., Wal-Mart Stores Inc. and The Children’s Place, alleging negligence and wrongful death in connection with the Rana Plaza garment factory collapse in Bangladesh in 2013, was dismissed last week…
Read MoreThe Wrap: Forever 21 Files Lawsuit, American Apparel Crowdsources Products & More
Forever 21 files a lawsuit for trademark infringement, American Apparel launches crowdsourcing campaign, Michael Kors leaves the IACC due to Alibaba, Under Armour to pursue legal action over similar logo look, and Joseph Gordon-Levitt teams up with the National Park Service for themed collection: Here’s what’s happening this week in the apparel world…
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