Ralph Lauren announced a partnership with multiple MLB teams to create co-branded apparel. In 2018, the company partnered with the New York Yankees for a collection that sold out fast. This new partnership will see Ralph Lauren collaborate with the Los Angeles Dodgers, Chicago Cubs, St. Louis Cardinals and, once again, the Yankees…
Read MoreAuthor: Brendan Menapace
New Balance Releases New York MTA-Branded Sneakers
New Balance is releasing a special edition 920 shoe with the New York Metropolitan Transit Authority (MTA) logo embroidered on the back. Inspired by the New York subway, the shoe has a gray and white color scheme, reminiscent of the metal trains and concrete platforms…
Read MoreHealth Network Sues Promo Distributor for $1.2M Over Alleged Undelivered and Counterfeit N95 Masks
Kettering Health Network is suing a Fully Promoted franchisee for more than $1.2 million after the company allegedly failed to deliver masks Kettering ordered last spring, and then finally delivered counterfeit N95 masks in December. Kettering Health filed the lawsuit on May 3 against Jade Designs LLC, dba Fully Promoted…
Read MoreUnlikely Promotional Marketing Lessons From ‘The Circle,’ Netflix’s Insane Reality Show
Have you guys watched “The Circle” on Netflix? If you haven’t, it is insane. Basically they put a handful of people into one-bedroom apartments, where they interact with other contestants via a social media platform called “The Circle” without ever actually seeing anyone’s face. From there, it’s basically like a combination of “Survivor” and the…
Read MoreWhat Is ‘Digital Merchandise’ and Why Is This Rising YouTube Star Selling So Much of It?
YouTuber Sadie Aldis is doing now just hit 1 million subscribers. Aldis’ merchandise store is pretty much what you’d expect: There are beanies embroidered with her logo, branded smartphone cases and a (reasonably affordable) hoodie. But what really stands out is the “digital merchandise” Aldis is offering in addition to the physical products…
Read MoreUniversity of Arkansas Licenses Its Logo for Hog-Shaped Tortilla Chips
What’s even the point of a gameday party or tailgate if you don’t have chips and dip? If you’re a fan of the Razorbacks, prepare to take your snacking level to new heights, because the University of Arkansas just licensed its logo for the sake of hog-shaped tortilla chips…
Read MoreEd Sheeran Is a European Soccer Club’s New Jersey Sponsor—But What Is He Actually Promoting?
Ed Sheeran announced that he would be a shirt sponsor for Ipswich Town F.C., displaying a mysterious logo with symbols he previously used on albums along with the word “Tour.” Other artists have started advertising on soccer jerseys, too. Is this a new medium for entertainers? And what exactly is Sheeran promoting?…
Read MoreMtn Dew’s Indy 500 Campaign Combines Multiple Printed and Promotional Products, Creative Applications to Welcome Back Fans
Mtn Dew’s “Project Green Means Go” campaign will allow residents to submit messages that will be printed onto 500 branded flags and placed around town before the Indianapolis 500 race on Memorial Day Weekend. The campaign also involves promotional products, an interactive component, social media, special bottle labels and more…
Read MoreAriana Grande Expands Entire Merchandise Line Sizing to 3XL After Tip from Friend
After Ariana Grande’s friend, actor Daniel Franzese, told her that none of her merchandise fit him, the singer not only sent him a box of 3XL shirts for his own use, but decided to expand her entire merchandise line to be more inclusive.
Read MoreMinor League Baseball’s Rocket City Trash Pandas Sell $4M in Merchandise Before Ever Playing a Game
The Rocket City Trash Pandas are the Anaheim Angels’ Double-A affiliate, based in Alabama. The team is so popular that it hasn’t even played an inning of baseball yet, but has already sold $4 million in merchandise. This proves, among other things about the team, that the initial $2 million in just one year wasn’t a new-team honeymoon period or fluke…
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