Ed Sheeran announced that he would be a shirt sponsor for Ipswich Town F.C., displaying a mysterious logo with symbols he previously used on albums along with the word “Tour.” Other artists have started advertising on soccer jerseys, too. Is this a new medium for entertainers? And what exactly is Sheeran promoting?…
Read MoreAuthor: Brendan Menapace
Mtn Dew’s Indy 500 Campaign Combines Multiple Printed and Promotional Products, Creative Applications to Welcome Back Fans
Mtn Dew’s “Project Green Means Go” campaign will allow residents to submit messages that will be printed onto 500 branded flags and placed around town before the Indianapolis 500 race on Memorial Day Weekend. The campaign also involves promotional products, an interactive component, social media, special bottle labels and more…
Read MoreAriana Grande Expands Entire Merchandise Line Sizing to 3XL After Tip from Friend
After Ariana Grande’s friend, actor Daniel Franzese, told her that none of her merchandise fit him, the singer not only sent him a box of 3XL shirts for his own use, but decided to expand her entire merchandise line to be more inclusive.
Read MoreMinor League Baseball’s Rocket City Trash Pandas Sell $4M in Merchandise Before Ever Playing a Game
The Rocket City Trash Pandas are the Anaheim Angels’ Double-A affiliate, based in Alabama. The team is so popular that it hasn’t even played an inning of baseball yet, but has already sold $4 million in merchandise. This proves, among other things about the team, that the initial $2 million in just one year wasn’t a new-team honeymoon period or fluke…
Read MoreLocal Mask Mandates Relax, But TSA Extension Means Masks Still Required for Travel
Cities and states across the U.S. are starting to ease up face mask restrictions as vaccination rates increase and infection rates decline. But, the TSA just announced that its mask requirements will remain in place through Sept. 13, ensuring continued need for consumer-grade face masks…
Read MoreInstagram Expands Merchandising Platform With ‘Creator Shops’
Instagram is expanding its e-commerce platform for creators, making it easier for them to sell their branded merchandise and creating what Facebook CEO Mark Zuckerberg calls a “creator middle class.” Certain users could sell products directly on Instagram for a little while now, but this expansion will bring full “creator shops” and…
Read MoreWhy Aren’t More Pro Sports Teams Giving Away Branded Masks as Game Promos?
A few teams, like the Pittsburgh Pirates, New York Mets and Washington Capitals, gave out branded face masks for their first games with fans present. It’s such a no-brainer that we couldn’t help but ask why more professional sports teams haven’t done it. What’s going on here?…
Read MoreWhat’s In the Cleveland-Themed NFL Draft Gift Bag?
ESPN’s Adam Schefter, pretty much the most reliable guy when it comes to all things NFL, posted a picture of the NFL Draft gift bag for tonight’s draft, giving us a pretty good look at what’s inside. Since the draft is taking place in Cleveland, a lot of the gifts are from local companies. Here’s what’s in the bag…
Read MoreBAMKO Posts Q1 Sales of $58.9 Million, Net Sales Growth of 125%
BAMKO reported another quarter of growth, with the Los Angeles distributor posting net sales growth of 124.9% and total sales of $58.9 million for the first quarter of 2021. PPE represented $26.8 million of that total. The numbers are a continuation of BAMKO’s strong 2020, which saw the distributor increase full-year sales by 88% over 2019…
Read MoreUncertainty Over IOC Uniforms for Tokyo Could Continue for 2022 Games
Chinese sportswear company Anta is the official uniform supplier for the upcoming Tokyo Summer Olympics. When the company was asked if it sourced cotton for its uniforms from Xinjiang—China’s cotton hub and home to the ongoing alleged human rights abuse and forced labor of the Uighur people—Anta reportedly refused to answer…
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