VF Corporation, parent company of brands like Jansport, Eastpak, North Face, Vans, Supreme and more, announced that it plans to sell the occupational and workwear segment of its business as it transitions to focus on retail. Those brands include Red Kap, VF Solutions, Bulwark, Workrite, Walls, Terra, Kodiak, Work Authority and Horace Small…
Read MoreAuthor: Brendan Menapace
Aldi Spoofs Big-Name Brands With Branded Apparel Capsule, Ends Up Doing It Better
The drop has everything of a modern sportswear/luxury apparel brand: hoodies, socks, boxers, T-shirts. All using the Aldi color scheme but without heavy-handed logo placement. Sure, the ads are spoofing big-name sports brands, but at the end of the day this is just really good merchandise design…
Read MoreYou Shouldn’t Laminate Your Vaccine Card (and That Means New Opportunities for Promo Sales)
The vaccination card is now an iconic little piece of paper. Thanks to widespread vaccine availability and the now-popular “Vaccine Selfie,” you don’t need to read a single word on the card to know what it is. The vaccine card is obviously worth more than the paper it’s printed on, and because of that, people…
Read MoreChanel’s Oscars ‘Party in a Box’ and the Official Oscars Swag Bag
The Oscars were last night, and the gift bags were back for nominees who attended in person. For nominees who chose to celebrate from home, Chanel took a temporary break from its usual pre-show party, instead sending “formally dressed couriers” to hand-deliver a box with “ingredients to toast fashion and film”…
Read MoreFlat Designs and Flexible Marketing: How Simple, Web-First Logo Design Influences Product Decoration
Major brands have been scaling back their logo designs to simplified, flatter styles that evoke the past and look good on mobile devices. The desire might have been mobile-first, but these minimalist designs create new opportunities for creativity on physical promotional products, too…
Read MoreKeep An Eye Out for the ‘Naturdays’ Pop-Up Lemonade Shack This Summer
It’s about that time that college students are lining up summer internships. Finance kids will work at banks. The journalism kids will work for a news organization. The partiers will travel the country with a branded Natural Light lemonade shack to promote the beverage brand’s Naturdays drink while making a pretty respectable sum of money…
Read MoreFlyers Mascot Gritty Donates Vaccine Stickers and T-shirts With His Face on Them to Philly Clinic
Featuring Gritty with a band aid on his arm and the message “I took my shot,” these instantly became the must-have sticker for everyone with a vaccine appointment in Philly. Workers at the clinic were also rocking “I took my shot” T-shirts that matched the stickers, and Gritty wore a face shield with a custom Gritty pattern on it…
Read MoreWeezer’s Latest Merch Is … a Weezer-Branded Roomba Vacuum
Weezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s new music. Introducing: the Wroomba (the W is silent)…
Read MoreUniqlo’s ‘Animal Crossing’ Apparel Line Is Available In Real Life and In Game
In partnership with Uniqlo, Nintendo launched a new line of “Animal Crossing” merchandise that is available both in the game and in the real world. In the digital world, the products will be available on a special island that even looks like the inside of a Uniqlo store…
Read MoreWhite Castle’s 100th Anniversary Uniforms Feature Some Modern Twists Worth Noting
When Harold and Kumar finally got to White Castle, you realized that the real hero was the guy working at the register. To celebrate heroes like him and 100 years of White Castle, the fast food chain teamed up with fashion label TELFAR to create a limited edition line of uniforms. The launch features a few notable twists…
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