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Author: Brendan Menapace

Promo Company Reaches Six-Figure Settlement With FTC Over False ‘Made in USA’ Claims

Akin Kurji, owner and president of Gennex Media, dba Brandnex, reached a $146,249.24 settlement with the FTC after he and his company falsely claimed online that their products were made in the U.S. If the names sound familiar, it’s because Kurji and his company were also involved in a price fixing case that started in 2017…

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Guinness and Carhartt Want You to #MakeYourOwnParade With Branded Apparel for At-Home St. Patrick’s Day Celebrations

This St. Patrick’s Day, people are staying away from crowded bars and downtown parades in favor of social distancing. It’s a tough reality for a holiday built around such a party atmosphere, but it doesn’t have to be a total bummer. Guinness and Carhartt want to bring that St. Paddy’s fun straight to people’s homes…

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The Search for Softer T-shirts: Researchers Use 3-D Imaging to Measure Garment Friction

Have you ever bought a shirt online, thinking everything would be perfect once it arrives, only to find that it’s itchier than you had hoped? Researchers at NC State University have developed a way to analyze and quantify a garment’s friction using 3-D imaging in an attempt to scientifically identify fabric softness…

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Twitter Is Testing an E-Commerce Shopping Feature on Tweets

Twitter is trying out a new shopping feature that would make it easier for users to shop e-commerce platforms directly from the platform. The new “Twitter Card” tweet format would include a “shop” button and product details directly embedded into the tweet itself…

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Record Snowfall at Major FedEx Hub Caused Even More Shipping Delays in Another Setback for Shippers

FedEx is facing prolonged delays due to winter storms at its Memphis hub last month. The centrally located Memphis hub is FedEx’s largest, chosen in part due to the nearby Memphis International Airport rarely being closed due to winter weather. But, “rare” does not mean “never”…

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Trump’s Lawyers Send Cease-and-Desist to Republican Groups Using His Name and Likeness for Merchandise

Former President Donald Trump’s lawyers reportedly sent cease-and-desist notices to three of the largest GOP fundraising groups, ordering them to stop using his name and likeness on merchandise and fundraising material. The three groups, the Republican National Committee, the National Republican Congressional…

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The Louvre Turns to E-Commerce, Branded Merchandise Partnerships Amid COVID

The Louvre, arguably the most famous museum on the planet, has lost about about $108 million as a result of the pandemic, forcing it to find new ways to generate revenue, just like anyone else. So the museum began leaning heavily on branded merchandise and e-commerce, even teaming up with Uniqlo for a…

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Trevor Bauer Almost Chose the Mets Over the Dodgers Because of a Merchandise Mistake

Los Angeles Dodgers fans celebrated when National League Cy Young winner Trevor Bauer signed with the team this off-season. But, thanks to a merchandise mistake, Bauer almost signed with the New York Mets. Eagle-eyed fans noticed that a link in his Instagram profile led to “LFGM” merchandise, which stands for…

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New ‘Carbon Neutral Certification’ Isn’t Perfect, But It Makes Sustainability More Accessible (and Appeals to Younger Buyers)

Carbon Neutral Certification, a distinction set up by a nonprofit that shows that a company is offsetting its greenhouse emissions, aims to be a more accessible way for brands to commit to more sustainable practices. As Gen Z and millennials age into buying positions, this is an important factor…

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Google, Amazon and Social Media Sites Ban Face Mask Ads, Making PPE Sales Difficult

Online platforms like Facebook, Google and Amazon have made it nearly impossible (or actually impossible) to sell or advertise face masks, creating problems for suppliers, distributors and even some end-buyers. Two distributors shared their experiences and how they’ve worked around the advertising bans…

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