The Protecting the Right to Organize (PRO) Act (H.R. 842) would, among other things, prevent American employers from “misclassifying” their employees, preventing them from receiving union benefits. In doing so, it would essentially eliminate independent contractor status, with major implications for promo businesses…
Read MoreAuthor: Brendan Menapace
Promotional Totes and Bags: Product and Decoration Trends, Sales Ideas and More
With vaccine rollout underway, a return to business-as-usual (or something close to it) is coming. But the heightened safety measures brought on by the pandemic will likely remain in place for some time. Here’s where promotional totes and bags fit in the current market, and some ideas for selling them…
Read MoreGildan Bounces Back With Big Q4: Activewear Sales Strong, Imprintables Mixed
Gildan Activewear reported strong results for the fourth fiscal quarter of 2020, with sales up 4.8% year over year to $690 million. For the full year, Gildan’s sales were down $225.3 million due to the pandemic’s impact in Q1 and Q2, but the company’s fourth-quarter numbers are an encouraging sign for the apparel market…
Read MoreGucci Uses ‘Detroit Vs. Everybody’ Design for T-shirt Line Featuring Major Cities
You’ve probably seen one of those “[Insert city name here] vs. Everybody” shirts. They’re a source of local pride, and carry over to a city’s sports and cultural identity. Gucci certainly noticed their popularity, and borrowed the phrase from original “Detroit vs. Everybody” designer Tommey Walker for its “Gucci vs. Everybody” line. The T-shirts are…
Read MoreJason Sudeikis Repped His Sister’s Business With Branded Hoodie at Golden Globes
Jason Sudeikis did some advertising for his sister’s New York dance and fitness studio by wearing a hoodie with its logo on it during his Golden Globes acceptance speech. When he was accused of “product placement,” he chalked it up to just being a proud brother…
Read MoreMichael Cohen Is Selling Personalized Prison Jumpsuits (and Other Merchandise) to Promote His Podcast
There’s turning lemons into lemonade, and then there’s turning a pretty serious prison sentence into a merchandising opportunity. That’s what Michael Cohen, former Trump attorney, now vocal critic, is doing after being sentenced to three years in prison for tax evasion and campaign violations…
Read MoreRap Legend Nas Helped Design the ‘Coming2America’ Merchandise Line
The marketing campaign for “Coming2America,” the upcoming sequel to the classic Eddie Murphy flick, is getting some additional star power by using Nas’s HSTRY brand. The collaborative effort between the film and the rapper’s brand includes 13 items, ranging from T-shirts and sweatshirts to sweatpants and hats…
Read MoreBiden Administration Will Send 25 Million Reusable Face Masks to Health Care Centers, Food Banks
The White House announced today that it will send 25 million asks to more than 1,300 health care centers and 60,000 food pantries in the U.S. in an effort to stop the spread of COVID-19 among vulnerable communities. This would be in place of a plan to send face masks to every U.S. household, at least for now…
Read More‘Chipotle Is My Life’: Why Chipotle Used a 7-Year-Old Meme for New T-shirts
If you were big into Vine in 2014, you might remember the little kid who proudly declared that “Chipotle is my life.” Chipotle has not only dug up the memory of social media platforms past, but also reconnected with the boy, Roy Murray, for some branded apparel and a coordinating TikTok campaign…
Read MoreLittle Caesars Is Hiding Codes for Promo Items on Social Media, Sporting Events and More
Little Caesars has a pretty impressive stock of Pretzel Crust Pizza promos for excited fans, but you’re going to have to do a little detective work if you want a piece. The Little Caesars social media accounts started teasing ways for fans to find codes, which they can redeem for prizes like a pizza clock,…
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