Social media and digital publishing go hand-in-hand these days, as social channels are the primary means of getting the word out to people who don’t subscribe. We’re grateful for all of the shares we’ve gotten this year, so we wanted to round up our most-shared stories…
Read MoreAuthor: Brendan Menapace
All We Want for Christmas Is This Throwback Mariah Carey Holiday T-shirt From Supreme
Supreme is giving people a chance to be a little more stylish with their festivities by creating a branded Mariah Carey T-shirt. The shirt features the cover of Carey’s 1994 release, but with an additional print of her signature, as if she were signing it for Supreme…
Read MoreDespite Name Change, the Cleveland Indians Will Keep Selling Chief Wahoo Merchandise (With a Caveat)
Just a day after announcing their decision to rebrand, the Cleveland Indians said they will still sell Chief Wahoo merchandise into the future, with a caveat: The team will donate proceeds from sales of the merchandise to Native American groups. That’s a puzzling move given the team’s public statements and previous actions regarding the mascot…
Read MoreWhat the Cleveland Indians’ Name Change Means for Merchandise
It took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in one decisive action, the team announced that it would change its identity all together, abandoning the name it’s used since 1915. On a societal level, this has enormous implications. But it’s also a big deal in the merchandise space…
Read MoreMatthew Perry Is Having A Lot of Fun With His Limited ‘Friends’ Merchandise Line for COVID-19 Relief
People are still bingeing their way through “Friends” for the first time or the hundredth time, so all of the jokes are still fresh in their minds. Matthew Perry, famous for playing Chandler Bing on the show, knows that. And he’s proving it by releasing a line of Chandler-themed merchandise in the aptly named “Could this BE any more of a merchandise store?”…
Read MoreThe Adult Bookstore Next to Four Seasons Total Landscaping Went All Out on (Safe for Work) Branded Merchandise
Four Seasons Total Landscaping has sold more than $1 million in branded merchandise since the infamous Rudy Giuliani press conference in its parking lot. We were happy to learn that its neighbor, Fantasy Island Adult Bookstore, launched its own line of branded merchandise. And it might even be more impressive than Four Seasons’…
Read MorePantone Again Selects Two Colors of the Year for 2021: Ultimate Gray and Illuminating
Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year: Ultimate Gray and Illuminating…
Read MoreFanatics Acquires Hard Goods Supplier WinCraft in Move Aimed at Expanding Product Offering
Fanatics has acquired hard goods manufacturer WinCraft, creating a new opportunity for the sportswear and fan apparel company to expand its product offering. WinCraft does business as LarLu in the promotional products industry, selling via the traditional supplier-distributor model…
Read MorePepsi’s Branded Home Spa Kit Is Here to Help You Relax (and Smell Like Pepsi)
Pepsi launched a sweepstakes last week where customers can tweet the #PepsiSpa hashtag and tag a friend. If selected, they’ll receive a Pepsi-branded spa kit that includes a Pepsi-scented sugar scrub, a Pepsi Blue face mask and a Pepsi-scented bath bomb. The bath bomb has a pretty ingenious design…
Read MoreCash App Perfected the Apparel Promo With Its Branded Streetwear Line
If you weren’t already on team Cash App, the money-sending app is trying its best to recruit new users the way just about every other brand has this year: a robust offering of apparel stylized as streetwear. But there’s a pretty ingenious promotional twist here, too…
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