Pajama sales reportedly increased 143 percent in April, despite a drop in other apparel categories. The data points to one thing: The demand for business casual (or even grocery store casual) has taken a hit, but comfy options are more important than ever…
Read MoreAuthor: Brendan Menapace
Nine Inch Nails Sells Scrapped Tour T-shirts for Charity
Nine Inch Nails fans were disappointed to hear that the band is putting its 2020 tour dates on hold due to the COVID-19 pandemic. But, before they despair too much, fans should know that they can still get their hands on the planned tour merchandise, with proceeds going to local food banks…
Read MoreOhio Brewers Reward Drinkers With Branded Merchandise for Staying at Home
To show its appreciation for people who want to support local breweries but aren’t yet ready to emerge from their homes, the Ohio Craft Brewers Association (OCBA) invited local beer drinkers to post their selections on Instagram with the hashtag #OhioBrewHaul for the potential to win T-shirts, hoodies, growlers and more…
Read MoreHow Pro Sports Teams Are Handling Promotional Giveaways for Canceled or Delayed Games
Usually around this time we’re reporting on which MLB teams have the best or most creative promotional giveaways scheduled for the rest of the year. The NHL and NBA seasons would also be winding down, so we’d probably have a few stories about big-time playoff giveaways. But, owing to the current circumstances, we’re left to talk about what could have been…
Read MoreLady Gaga Is Using a Pink Branded Jockstrap to Merchandise-Bundle Her Way to a No. 1 Album
As she gets ready to release her new album “Chromatica” on May 29, Lady Gaga is going the route of many artists before her by introducing a merch tie-in to increase her chances of debuting at No. 1. Where she’s diverged from the pack is the product itself. In true Gaga fashion, she’s pairing her new album with pink underwear. A jockstrap and a thong, to be specific…
Read MoreDo You Want This $1,300 ‘Joker’ Statue With Tailored Suit?
Despite the fact that it’s six months old at this point, people are still talking about “Joker.” I mean it makes some sense. It did make a boatload of money and win some Oscars, and it was polarizing to say the very least. But aren’t just talking about it—they’re still buying merchandise for it. And…
Read MoreCutting Edge: The Difference Between a Successful Tech Promotion and a Dud
When you’re working with tech items in promo, you can’t just chase every shiny thing that makes a momentary splash on the internet. A lot of tech items are expensive, so you’d be putting your customers in a bad spot if they bought a product no one wants by the time people receive it…
Read MoreThis Data-Driven T-shirt Is a Big Step for Wearable Tech in Health
Wearable technology plays a key role in the development of health care advancements. It has the ability to track vitals, transmit information to medical professionals and provide data during emergencies. There have been stories of items like Fitbit bracelets literally saving people’s lives. For a lot of medical issues, time is of the essence, so…
Read MoreJapan Is Closing Some Tokyo 2020 Merch Stores, But the Postponed Games Will Still Yield Huge Merch Sales
The Tokyo Olympics, originally slated for this summer, were postponed until next summer due to the coronavirus. Given the sort of last-minute nature of the announcement, officials in Japan had already cranked out a huge supply of Tokyo 2020 merchandise. What happens to it now?…
Read MoreBritons Are Repping the U.K.’s National Health Service Through NHS Branded Apparel
As a sign of appreciation during the fight against COVID-19 in the U.K., Britons have been literally applauding their National Health Service workers every day. Goodwill toward the NHS has also translated into a boom in branded apparel featuring the organization’s logo…
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