Crocs are legitimately becoming the hottest company to work with on branded footwear collaborations. Every time something seems like a goof on the surface, you find out it debuted at New York Fashion week or something. This time it’s with Peeps, the adorable little marshmallow confections that populate grocery stores every spring…
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Private equity’s continued and increasing involvement in the promo industry has led to major growth for some companies and uncertainty for others. With private equity a fact of life for promo, we take a look at the pros, cons and gray areas for the industry…
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Researchers at Cornell University’s Department of Fiber Science and Apparel Design have created a new machine that deconstructs woven or knit fabric so that old apparel can find new life outside of a landfill. Tasha Lewis, Ph.D., and Anil Netravali, Ph.D, said their creation can help create a “closed-loop system” to turn post-consumer textile waste into products…
Read MoreFans who attended Kobe and Gianna Bryant’s memorial at the Staples Center took home a “KB” pin, a program and a T-shirt to remember one of the most important sports figures of all time. eBay wants those mementos to stay at home, and has taken steps to ensure that any items from the memorial listed on the site are taken down immediately…
Read MoreAs we head into Super Tuesday and move closer to the November election, the field of Democratic candidates in the party’s primary is slimming down. Before that, though, their campaigns were at full strength, which includes pumping out a ton of promotional products. Now that their campaigns are done, where do all of those promotional products go?…
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Remember those Supreme Oreo cookies we wrote about a little while ago? Remember how we said they’d be huge on the secondary market? The Oreos are already listed on eBay for anywhere from $25 to tens of thousands of dollars. One eBay seller even sold a three-pack for $92,000 at one point. Not just listed. Sold…
Read MoreJif Peanut Butter and Giphy have teamed up to solve the “gif” versus “jif” by creating two labels for Jif peanut butter. One says “Jif” and one says “Gif.” Actually, it seems like they’re just making the whole thing more complicated. Honestly, we’re surprised it took both parties this long to think of this. This seems like something…
Read MoreTo anyone who thinks promo items are nothing but “trinkets and trash,” may we refer you to the curators at the Smithsonian? They’re tracking down promotional items from the 2020 Presidential Election to document them as part of a long-running collection of American election merchandise…
Read MoreDetroit-based promotional products distributor Tameria Heard already has a successful business in Corporate 52 Marketing Group, which includes big-name clients like the Detroit Tigers and Quicken Loans, but now she has something of a “pet project” on the side. It was Heard’s love of dogs, including her own, that influenced her to start Swaggles—a new…
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The Staten Island Yankees, a Minor League affiliate of the New York Yankees, are mocking the Houston Astros’ cheating scandal in spectacular fashion. When the Tri-City ValleyCats, an Astros farm team, come to town on Sept. 3, the first 500 fans will receive a promotional mini trash can…
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