Let’s do a quick mental exercise. Close your eyes. OK, maybe don’t close your eyes so you can keep reading. Keep your eyes open, but picture a few brand logos. They can be any company you know. Got a few in mind? Chances are, they’re among the top ranking logos on this list compiled by…
Read MoreAt a time where more and more people and businesses are looking at single-use plastics and saying, “You know what, maybe we should find more environmentally friendly options,” Coca-Cola is looking at its plastic bottles and saying, “Nah. We’re going to keep using these.” Coca-Cola’s head of sustainability Bea Perez said at the World Economic…
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When things didn’t work out as originally planned for Rachel Minogue, senior account executive at Monarch and Company, she relied on her positive relationships with her supplier partners and delivered something that the client loved in the end.
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Gary Dials, e-commerce manager at Shumsky, Dayton, Ohio, earned the certification of Certified Advertising Specialist (CAS) administered by Promotional Products Association International (PPAI). CAS is one of the promotional products industry’s premier professional designations. Individuals with a PPAI certification are industry…
Read MoreRumors swirled around that the custom-engraved pens Speaker Nancy Pelosi used to sign the articles of impeachment cost as much as $450,000. Those theories were debunked quickly, including by the manufacturer of the pens, who has engraved pens for the president, too.
Read MoreAfter putting itself in the hotseat over a questionable advertisement during the holiday season, the fitness company Peloton is doing a little bit of backpedaling, so to speak. (We promise this will be the only pun in this story.) Despite the commercial backlash, Peloton has become one of the biggest names in the sort of “luxury…
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In his presentation “Eliminate the Ow! For Customers,” customer service expert Russ Dantu, owner of Synergy Solutions, guided distributors through hands-on exercises to eliminate pain points from their sales process and make their business more…
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Keeping up with fashion trends is a losing battle. It seems like by the time we are finally aware and accepting of a trend and adopt it into our own wardrobes, the fashion world has moved on, leaving us in the late-to-the-party dust. Keeping your finger on the pulse of the style world and acting…
Read MoreWe (Brendan) still haven’t seen “Uncut Gems,” but we’ve enjoyed pretty much every other Adam Sandler movie where he breaks out of his fart joke bubble and moves into drama territory under the tutelage of some legacy studio or director. He’s teamed up with A24 for “Uncut Gems,” which we previously reported hosted a cool…
Read MoreMastercard is still unveiling a multi-sensory branding campaign. In September it released a “brand flavor” in the form of promotional macarons, and this week at the CES show in Vegas it unveiled the next form of its branding: Mastercard’s first musical single. The “sonic brand” will be incorporated into just about every media form related…
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