In his presentation “Eliminate the Ow! For Customers,” customer service expert Russ Dantu, owner of Synergy Solutions, guided distributors through hands-on exercises to eliminate pain points from their sales process and make their business more…
Read MoreAuthor: Brendan Menapace
2020 Vision: Looking Into the (Near) Future of Promo Apparel Trends and Styles
Keeping up with fashion trends is a losing battle. It seems like by the time we are finally aware and accepting of a trend and adopt it into our own wardrobes, the fashion world has moved on, leaving us in the late-to-the-party dust. Keeping your finger on the pulse of the style world and acting…
Read MoreA24’s Store Is Full of ‘Uncut Gems’ Promotional Gems
We (Brendan) still haven’t seen “Uncut Gems,” but we’ve enjoyed pretty much every other Adam Sandler movie where he breaks out of his fart joke bubble and moves into drama territory under the tutelage of some legacy studio or director. He’s teamed up with A24 for “Uncut Gems,” which we previously reported hosted a cool…
Read MoreMastercard Is Serious About This ‘Sonic Branding’ Thing
Mastercard is still unveiling a multi-sensory branding campaign. In September it released a “brand flavor” in the form of promotional macarons, and this week at the CES show in Vegas it unveiled the next form of its branding: Mastercard’s first musical single. The “sonic brand” will be incorporated into just about every media form related…
Read MoreDisney Is Letting Fans Design Custom Baby Yoda Apparel on Its Web Store
The latest marker in Baby Yoda merchandise history utilizes the custom, on-demand merchandise capabilities Disney recently introduced for its online store. Through a partnership with Zazzle, Disney is allowing fans to customize their own Baby Yoda apparel and footwear. The Shop Disney site allows you to resize the design, choose what item you want it on (raglan, basic tee, hoodie, etc.) and…
Read MorePopSockets Introduces Wireless Charger Made for PopGrips
PopSockets have taken over the smartphone accessories world. They’re such a simple but brilliant solution to the problem of dropping increasingly-expensive phones. They work for every smartphone on the market, and the company has even formed partnerships with the likes of Apple for official PopSocket-integrated cases. Another major trend in smartphone accessories is wireless charging.…
Read MoreRavens Fan Files Trademark for Team’s Motto In Hopes of ‘Partnering’ on Designs for His Apparel Company
Let’s say your favorite team has been throwing around a sort of unofficial motto for the season that’s become a rallying cry of sorts. It’s fun. It’s something every fan can feel a part of. But what if you wanted to be an even bigger part of the team and its identity? Would you trademark that phrase in an attempt to sort of extort the team into working with you? One Las Vegas apparel maker thought that was the best course of action…
Read MoreCourt Dismisses Lawsuit Against Essendant Relating to Staples Merger
A Delaware court dismissed a case against Essendant, as of October the sister company of Staples, which claimed that it breached its fiduciary duty during the process of being acquired by Sycamore Partners. Shareholders said in the class action lawsuit that Essendant aborted a previous agreement to merge with another office supplies company, S.P. Richards.…
Read MoreDelta Airlines Employees File Lawsuit Over Uniform Health Risks
A group of 500 Delta Airlines employees is suing Lands’ End with claims that their uniforms “pose an ongoing, unreasonable [risk] of physical harm.” According to CNN, Delta employees reported that they noticed a wide range of symptoms, like vocal cord dysfunction, respiratory issues, skin blisters and rashes, blurred vision, nosebleeds, ringing ears, migraines and…
Read MoreRocket City Trash Pandas Pass $2M in Merch Sales In Just Over a Year
The Rocket City Trash Pandas are the Minor League Baseball team in pole position for “Most Creative Franchise Name” in a race full of truly wonderful names. We’re not the only ones who think so, as fans well beyond the Alabama team’s home are grabbing Trash Panda merchandise—more than $2 million worth of it, to be exact…
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