A Bradenton, Fla., brewery produced a special run of beer can labels to help local shelter dogs find homes. Motorworks Brewing partnered with Manatee County Animal Services for a run of its Cruiser lager, and each can will feature a photo of a dog in the shelter who is up for adoption. “To commemorate the…
Read MoreAuthor: Brendan Menapace
How to Balance Several High-Profile Components for a Successful Promo
Molly Ginish Nazzarro, president of Imagery Impressions, Scottsdale, Ariz., remembers one such job, which involved a whole lot of T-shirts and coordination with a department store, a famous magazine, a major automotive brand and more. To say it was a lot would be an understatement…
Read More‘Space Jam 2’ Jerseys Get a Serious Nike Upgrade
Everybody get up, it’s time to buy stuff. “Space Jam 2,” the long-awaited sequel to one of the biggest nostalgia vehicles of the modern era, is right around the corner. And, thanks to Nike, both the Tune Squad and the MonStars are getting some serious uniform upgrades…
Read MoreEnvironmentalism, Election Years and the Expo: A Q&A With PPAI President and CEO Paul Bellantone
Every year at the PPAI Expo in Las Vegas, PPAI president and CEO Paul Bellantone has been kind enough to sit down with us, typically on the final day of the event, and give us some insight into how he’s feeling at the…
Read MoreVistaprint Study Ranks Most Memorable Logos and Looks at How We Interact With Them
Let’s do a quick mental exercise. Close your eyes. OK, maybe don’t close your eyes so you can keep reading. Keep your eyes open, but picture a few brand logos. They can be any company you know. Got a few in mind? Chances are, they’re among the top ranking logos on this list compiled by…
Read MoreCoca-Cola Says It Won’t Shift Away from Plastic Bottles
At a time where more and more people and businesses are looking at single-use plastics and saying, “You know what, maybe we should find more environmentally friendly options,” Coca-Cola is looking at its plastic bottles and saying, “Nah. We’re going to keep using these.” Coca-Cola’s head of sustainability Bea Perez said at the World Economic…
Read MoreHow Positive Relationships Saved One Distributor’s Promo Campaign
When things didn’t work out as originally planned for Rachel Minogue, senior account executive at Monarch and Company, she relied on her positive relationships with her supplier partners and delivered something that the client loved in the end.
Read MoreGary Dials of Shumsky Receives CAS Certification from PPAI
Gary Dials, e-commerce manager at Shumsky, Dayton, Ohio, earned the certification of Certified Advertising Specialist (CAS) administered by Promotional Products Association International (PPAI). CAS is one of the promotional products industry’s premier professional designations. Individuals with a PPAI certification are industry…
Read MoreNancy Pelosi’s Impeachment Pens Did Not Cost $15,000
Rumors swirled around that the custom-engraved pens Speaker Nancy Pelosi used to sign the articles of impeachment cost as much as $450,000. Those theories were debunked quickly, including by the manufacturer of the pens, who has engraved pens for the president, too.
Read MorePeloton Teams Up with Athleta, Hill City for Apparel Capsule
After putting itself in the hotseat over a questionable advertisement during the holiday season, the fitness company Peloton is doing a little bit of backpedaling, so to speak. (We promise this will be the only pun in this story.) Despite the commercial backlash, Peloton has become one of the biggest names in the sort of “luxury…
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