The VMAs might not be getting the viewership of other big-name entertainment parties, like the Grammys or the Oscars, but the show is still a major party in the music biz. And, because of that, the organizers don’t typically skimp on the swag bags that attendees receive. Like other events, there are glitzy gifts—shopping sprees,…
Read MoreAuthor: Brendan Menapace
Gemline Announces New President, CEO and VP of Marketing
Gemline, Lawrence, Mass., announced multiple personnel moves yesterday: Frank Carpenito appointed as company president; Jonathan Isaacson promoted to chairman and CEO; and Saadia Bryant promoted to vice president of marketing, product and design. Carpenito has been on the Gemline board since 2014, and in his new role will be responsible for handling the company’s day-to-day operations…
Read MoreReflecting on the Busy Weekend in the Trade War
On Friday, China announced further retaliatory tariffs, which prompted the president to “order” U.S. companies out of China. What followed was a weekend of more speculation, incendiary speech and uncertainty for U.S. businesses.
Read MoreHow One Promo Distributor Navigated Artwork Issues With a Supplier
It’s rare to have everything go according to plan. One mark of a professional is the ability to handle issues as they come and reach an end result as close to the original vision as possible. Here’s how Mike Button, senior account executive for Tricor Brand Communications, worked through some hiccups in the art process to achieve what he thought was a successful and long-lasting promotion…
Read MoreUPDATE: President Trump Again Raises Tariffs on Chinese Imports, ‘Orders’ U.S. Companies to Find Alternatives to China
Today, China announced that it would increase tariffs on $75 billion of U.S. products in the latest edition of the constant tug-of-war between the two countries. In response, President Trump took to Twitter to demand that U.S. businesses “immediately start looking for an alternative to China,” and bring their manufacturing back stateside…
Read MoreKawhi Leonard Gave One Million Clippers Branded Backpacks to Students in Los Angeles
After an astonishing run that culminated in the Toronto Raptors’ first NBA Championship, Kawhi Leonard has solidified himself as one of the biggest stars in the NBA, if not all of professional sports. But it’s after demonstrating some charitable good will in his new (old) home of Los Angeles that he’s solidified himself as one…
Read MoreHere’s All the Cool Stuff Little League World Series Players Get to Keep After the Tournament
For a kid playing baseball, just making it to the Little League World Series in Williamsport, Pa., is a dream come true. Getting to play in front of a national stage is something the kids will always remember, whether they continue their baseball careers into adulthood or not. The only way to make the event…
Read MoreDisney World’s Strict Rules Might Ruin Washington State’s 16-Year ‘College Gameday’ Flag Tradition
Washington State fans have flown their school’s flag at College Gameday broadcasts every week since October of 2013. But, thanks to some rules at Disney World prohibiting flags, banners, signs and other items, that 16-year streak might come to a screeching halt…
Read MoreIndie Rock Band The 1975 Is Printing New T-shirts on Its Old T-shirts to Minimize Waste
You’d think that a band’s goal would be to make as many T-shirts as humanly possible in the hope that more fans become walking advertisements. But, British indie rockers the 1975 are trading in maximalist marketing for environmental conservation, even if it’s at the expense of their own merchandising efforts. The band, which recently recorded…
Read MoreMcDonald’s Creates Fake Fast-Food Promo Apparel to Poke Fun at Fast-Food Promo Apparel (and Market New Nuggets)
Do you remember the mean kids in school who started a trend, and then—once everyone else was on the bandwagon—abandoned it immediately and made fun of everyone else still doing it, as if they hadn’t been into it in the first place? That’s kind of what McDonald’s is doing right now, and the trend is…
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