The quartet made up of Rep. Alexandria Ocasio-Cortez, Rep. Ayanna Pressley, Rep. Ilhan Omar and Rep. Rashida Tlaib started fundraising as a unit via T-shirt sales. The partnership plays on their nickname of “The Squad”…
Read MoreAuthor: Brendan Menapace
Where Have All the Truckers Gone?
Depending on who you ask, there’s either a critical shortage of truck drivers or nothing to see here. Where does that leave promo businesses—and what can the industry do to guard against emerging issues and a changing ground-shipping landscape?…
Read MoreGoogle Sends Couple Branded Merch (Including a Onesie) After They Name Their Son ‘Google’
After an Indonesian couple named their new baby after the company, Google reach out to congratulation them and offer a little gift. “They expressed congratulations and wished that the baby Google could grow up to be a helpful and useful person to many others,” the baby’s mother told Newser. In addition to the well wishes, baby Google received a branded onesie…
Read MoreDelta Apparel Opens Two New Facilities in Texas and New Jersey
Delta Apparel, Greenville, S.C., announced that its digital print subsidiary, DTG2Go is opening a new printing facility in Dallas and another in Cranbury, New Jersey. The facilities are set to open this summer, and will focus on DTG2Go’s digital print and fulfillment platform within Delta’s blank garment distribution network. It will also improve customer service…
Read MoreThis Apparel Line Is Designed to Fix Your Posture For You
Having good posture feels impossible. Sure, you can go to the chiropractor or take yoga classes as often as you want, but it seems like the slumps always win. If you feel like you’ve tried everything to open up those shoulders and straighten that spine,…
Read MoreA Three-Year Legal Dispute Led to Some Promotional Products and Branding Weirdness for Yosemite National Park
It can be difficult to form a cohesive and consistent marketing campaign when you don’t even know what name your client is going by. Let’s say a client used to be known as the Ahwahnee Hotel, but then for a bit was legally obligated to change its name. It still wanted to buy promotional products…
Read MorePop-Up Stores Are the New Normal in Music Merch
The music industry is in a weird place right now. In the past, it was simple. Artists make albums, people buy those albums at the record store, then go see the artists in concert and buy merchandise while they’re there. Things aren’t so simple anymore, and it’s forced artists to rethink the way they market…
Read MoreA24 Has the Most Creative Online Store in the Movie Merchandise Game
When you think of movie studios, you probably think of the giants like Disney, Universal, 20th Century Fox and Paramount. Those are the ones churning out the giant blockbusters and opening insane theme parks. But movie buffs are probably familiar with A24, the studio quietly producing some of the most critically acclaimed indie flicks of…
Read MoreNetflix, T-Mobile Want to Turn Your Phone Into a Walkie Talkie With ‘Stranger Things’ Phone Case Giveaway
“Stranger Things” has wielded the power of nostalgia so well that even kids who weren’t yet born in the ’90s, let alone remember the 1980s, are getting all amped up on ’80s music and technology. Keeping with that trend, Netflix and T-Mobile are celebrating the kick-off of the show’s third season by raffling off a…
Read MoreThe ‘Spider-Man: Far From Home’ Promotional Campaign Just Smashed Records
The promotional campaign for “Spider-Man: Far from Home” has smashed previous film promo records, reaching a jaw-dropping total value of $288 million. That figure accounts for TV spots, publicity stunts, in-person activations and more, including some creative and cutting edge promotional products campaigns, such as augmented reality-integrated Papa John’s pizza boxes and Spider-Man themed hospitality…
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