The most sought-after sponsorship in English soccer (read: “football”) might just be the company that is removing its logo from all apparel. For the uninformed, European soccer clubs have at least one shirt sponsor that takes up prime real estate on the front of their jerseys. Some teams in less lucrative leagues look like NASCAR…
Read MoreAuthor: Brendan Menapace
QCA Launches Certification Program For Distributors And Decorators
Quality Certification Alliance (QCA), Chicago, has expanded its services for distributors and apparel decorators by introducing a certification program. This builds upon the existing Advocacy Council, and allows distributors and decorators to further their commitment to brand safety and responsible sourcing. “Today, large companies are interested in vendors who not only understand the importance of…
Read MoreBud Light Joins Area 51 Hype With Possible New Branding
If you’re not aware by now, there’s a meme that’s spread across the world about storming Area 51 to finally free the aliens that the U.S. government has supposedly been hiding from us for decades. It’s a plan that’s destined to fail, and if anyone tries anything near the site, they would be in some…
Read MoreHanesBrands Earns Corporate Social Responsibility Award for Supporting At-Risk Youth in El Salvador
HanesBrands, Winston-Salem, N.C., has earned the CSR Footprint social impact award for supporting at-risk youth in El Salvador. As part of Hanes’ 10-year partnership with nonprofit Glasswing International, the company has donated more than $1.2 million to help upgrade schools’ infrastructure and aesthetics; offer after-school educational, athletic and artistic activities; and provide continuing training and…
Read MoreCongresswomen’s ‘Squad’ T-shirt Fundraiser and the New Face of Political Merchandise
The quartet made up of Rep. Alexandria Ocasio-Cortez, Rep. Ayanna Pressley, Rep. Ilhan Omar and Rep. Rashida Tlaib started fundraising as a unit via T-shirt sales. The partnership plays on their nickname of “The Squad”…
Read MoreWhere Have All the Truckers Gone?
Depending on who you ask, there’s either a critical shortage of truck drivers or nothing to see here. Where does that leave promo businesses—and what can the industry do to guard against emerging issues and a changing ground-shipping landscape?…
Read MoreGoogle Sends Couple Branded Merch (Including a Onesie) After They Name Their Son ‘Google’
After an Indonesian couple named their new baby after the company, Google reach out to congratulation them and offer a little gift. “They expressed congratulations and wished that the baby Google could grow up to be a helpful and useful person to many others,” the baby’s mother told Newser. In addition to the well wishes, baby Google received a branded onesie…
Read MoreDelta Apparel Opens Two New Facilities in Texas and New Jersey
Delta Apparel, Greenville, S.C., announced that its digital print subsidiary, DTG2Go is opening a new printing facility in Dallas and another in Cranbury, New Jersey. The facilities are set to open this summer, and will focus on DTG2Go’s digital print and fulfillment platform within Delta’s blank garment distribution network. It will also improve customer service…
Read MoreThis Apparel Line Is Designed to Fix Your Posture For You
Having good posture feels impossible. Sure, you can go to the chiropractor or take yoga classes as often as you want, but it seems like the slumps always win. If you feel like you’ve tried everything to open up those shoulders and straighten that spine,…
Read MoreA Three-Year Legal Dispute Led to Some Promotional Products and Branding Weirdness for Yosemite National Park
It can be difficult to form a cohesive and consistent marketing campaign when you don’t even know what name your client is going by. Let’s say a client used to be known as the Ahwahnee Hotel, but then for a bit was legally obligated to change its name. It still wanted to buy promotional products…
Read More