We don’t want to get all “Only ’90s kids will remember” on you, but younger people who grew up during a specific time will likely remember a computer game called “Backyard Baseball.” For those who don’t know, it was a game sports game for kids where you created a team of neighborhood kids, all with…
Read MoreAuthor: Brendan Menapace
Custom Ink Lands New Private Equity Ownership
Custom Ink, Fairfax, Va., announced that it has entered into an agreement with private equity firm Great Hill Partners to recapitalize the company. Custom Ink’s current management team will stay on board, and company co-founder Marc Katz will remain a major shareholder as well as chairman and CEO. According to a press release, the company’s…
Read MoreShould You Design a Water Bottle to Look Like a 40 Oz. Malt Liquor? (Probably Not)
Most people aren’t drinking enough water. A 2018 study found that 77 percent of Americans don’t think they consumed enough water every day to meet their health needs. So, what can you do to appeal to these people to stay hydrated? Providing refillable water bottles and installing refill stations around major cities and parks is…
Read MoreNobody’s Received Soulja Boy’s Branded Electronics, But He Still Wants You to Buy Them
It seems like Soulja Boy has more in common with the likes of Ja Rule than entrepreneurs like Jay-Z, in that he’s really good at making something look nice but not actually delivering the product.
Read MoreBranded April Fools’ Jokes: The Good, The Bad and The Lazy
Every year on April Fools’ Day, my grandfather would call me and tell me there was a spot on my shirt or that my shoelaces were untied. He did this from about the age I was old enough to hold the phone until he died when I was in my early 20s. It was a…
Read MoreHeritage Sportswear Could Be Liquidated: Court Filing
News emerged this week that Heritage Sportswear, Hebron, Ohio, could be liquidated soon, but reports were conflicted. The news came from Gildan, one of the brands Heritage Sportswear sells in the promotional channel, which notified investors it expected to take a charge of $19 million to $23 million in the first quarter of 2019 due…
Read MoreReport: Sycamore Partners, Staples’ Private Equity Owner, Wants Out
Bloomberg reported that Sycamore Partners, the private equity firm that bought Staples Inc. in 2017, is now looking to withdraw most of its cash investment through a recapitalization effort, leaving Staples with about $1 billion in additional debt. The firm could also consider an IPO that would allow it to exit the investment altogether…
Read MoreA Small Spanish Soccer Club Is Battling DC Comics Over Bat Logo
If we’ve gleaned one thing from watching the numerous “Batman” films over the years, it’s this: Gotham City stole architecture ideas from Pittsburgh and Chicago, and coming at Batman usually ends with at least one broken bone. While Spanish soccer club Valencia CF didn’t actually come at Batman or DC Comics, it’s defending itself over…
Read MoreTesla’s ‘Merch Madness’ Event Proves Even Employees Really Want Tesla Merchandise
Elon Musk has not only revolutionized the way we look at cars. Through his various companies, he’s done a lot of work to change the way we look at just about everything: space travel, train systems and, yes, promotional items. Musk’s business ventures have brought us promotional “totally not flamethrowers,” surfboards and more, and usually…
Read MoreIs Campaign Merchandise More Important Than Policy?
Campaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…
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