Bloomberg reported that Sycamore Partners, the private equity firm that bought Staples Inc. in 2017, is now looking to withdraw most of its cash investment through a recapitalization effort, leaving Staples with about $1 billion in additional debt. The firm could also consider an IPO that would allow it to exit the investment altogether…
Read MoreAuthor: Brendan Menapace
A Small Spanish Soccer Club Is Battling DC Comics Over Bat Logo
If we’ve gleaned one thing from watching the numerous “Batman” films over the years, it’s this: Gotham City stole architecture ideas from Pittsburgh and Chicago, and coming at Batman usually ends with at least one broken bone. While Spanish soccer club Valencia CF didn’t actually come at Batman or DC Comics, it’s defending itself over…
Read MoreTesla’s ‘Merch Madness’ Event Proves Even Employees Really Want Tesla Merchandise
Elon Musk has not only revolutionized the way we look at cars. Through his various companies, he’s done a lot of work to change the way we look at just about everything: space travel, train systems and, yes, promotional items. Musk’s business ventures have brought us promotional “totally not flamethrowers,” surfboards and more, and usually…
Read MoreIs Campaign Merchandise More Important Than Policy?
Campaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…
Read MoreJordan Peterson’s Lobster Apparel Has Questionable Undertones
Jordan Peterson, the controversial University of Toronto professor and author, has become a public figure beyond his academic background thanks to his YouTube following. His videos touch on topics like political correctness in academia, mandated monogamy, and how never eating vegetables is somehow good for you. He’s been a pariah of sorts in the academic…
Read MoreGeigerBTC Expands Supplier Relations Team
Geiger, Lewiston, Maine, announced that its U.K. distributor GeigerBTC has expanded its team. Laura Brannan has taken on the role of supplier relationship manager at GeigerBTC and will be working closely with Jason Darbyshire, who joined the company as marketing director in 2018. “We have great suppliers who give us amazing support, and with Laura…
Read MoreHow One Distributor’s $1,500 Self-Promo Mailer Led to $200K in Orders
Sometimes you just have to bet on yourself. That can mean taking a stronger approach to your self-promotion, or it could mean having the courage to make a big change in your professional career. Keith Wilson, sales partner…
Read MorePhiladelphians Are Angry at Scotch Brand’s Bike Promotion
A good rule of thumb when designing a creative promotional campaign is “don’t get in the way of and anger an entire city’s bicycle community, especially when that city is kind of known for getting angry about things.” Naked Grouse, a brand of Scotch whiskey, didn’t abide by that rule when it chained bicycles that…
Read MoreAuthorities Auctioning Fyre Festival Merchandise to Repay Victims
Fyre Festival was a complete failure almost from the jump. The most successful thing it did was birth two very good documentaries that are available on Netflix and Hulu. If you haven’t taken the time to see either one, here’s the quick version: A rich “entrepreneur” named Billy McFarland teamed up with rapper Ja Rule…
Read MoreBeto O’Rourke Launches Presidential Campaign Merch Store
Texas U.S. Representative and former punk rocker Beto O’Rourke has officially declared that he is running for president in 2020. And you know what that means: He’s adding to our growing amount of 2020 campaign merchandise, which seems especially robust this election cycle due to the large number of Democratic nominees swearing off big money…
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