BIC Graphic Hires Blair Hawley as Chief Operating Officer

BIC Graphic North America, Clearwater, Fla., announced that it has hired Blair Hawley to fill the newly-created role of chief operating officer. Hawley will assume leadership of manufacturing, customer service, procurement, inventory, supply chain management, logistics and planning, and will report directly to CEO David Klatt, whom the company hired last February. Hawley’s background includes…

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How High-End Brands Appeal to Masses With Food, Socks

There’s a lot that goes into marketing upscale and expensive fashion brands beyond putting the clothes on really, really, ridiculously good-looking people and shooting creatively extravagant print ads. Because the thing is, not everyone can afford these clothes. As much as someone would love to buy a statement piece from Gucci or Prada, it’s just…

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Colorado State Patrol Rewards Safe Drivers With Branded Gifts

Residents of Craig, Colo., were rewarded for driving safely to the local Walmart yesterday. About 20 shoppers were given small promotional gifts for arriving to the parking lot wearing their seat belts. The program was created by Colorado State Patrol Craig Regional Communication Center dispatch staff, who took it upon themselves to raise awareness for…

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U.S. Delays 25% Tariff Increase, Reportedly Nears Trade Deal With China

Citing positive talks with Chinese officials, President Donald Trump delayed the March 1 deadline to increase tariffs on Chinese imports last Sunday. According to the New York Times, Trump said that he and Chinese officials made compromises on issues that have plagued their ongoing discussions, such as China requiring U.S. companies hand over intellectual property…

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Oven Mitts, Embroidered Hats and More: Our Favorite 2019 MLB Giveaways

Baseball season is just about here, everyone. If you like watching Spring Training ball, then it already is here. But we’re talking about meaningful games that actually matter. Gearing up for Opening Day, MLB.com took a look around the league at each team’s promotional schedule and highlighted the best giveaway from each team. Some were…

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