When the Brooklyn Nets debuted their “Brooklyn Camo” uniforms for this season, featuring a trim design pattern inspired by the Notorious B.I.G.’s love of Coogi sweaters, it seemed like a perfect partnership. The Nets, who relatively recently moved to Brooklyn, would celebrate one of the borough’s most famous artists of all time, and the design…
Read MoreAuthor: Brendan Menapace
Water Bottle at Michael Cohen Hearing Gave Nestle More Than $600K in Free Advertising
They say there’s no such thing as bad press, or that any coverage is good coverage. Well, if you’re in a position where you’re forced to testify in front of a congressional committee before spending the next few years in prison, that press is probably bad press for you. But, as was the case for…
Read MoreA Primer on USB 3 for Tech Products, Which Is More Confusing Than You May Think
USB 3 technology, also known as USB-C, has been something we’ve reported about extensively due to its status as the latest and greatest in USB technology, with countless products now using it for its fast download/upload ability. We’ve also reported on Apple’s reluctance to incorporate the tech on its iPhones despite using it on iPads…
Read MoreOfficial Space Force Merchandise Is Here After All
President Trump has thrown around the idea of the “Space Force” as the sixth branch of the military for a couple of years now. Some laughed off the idea, even when there was a campaign in August where Trump supporters could vote on designs for future Space Force merchandise. But last week, Space Force was…
Read MoreNike’s Broken Self-Lacing Shoes and a Lesson in Tech-Integration
In ‘Back to the Future Pt. II’ we were all promised that, in the future (which is now the past, actually), we’d all have self-lacing shoes. It turned out to be a bit of a self-fulfilling prophecy, as Nike made the shoes Marty McFly wore in the year 2015 as a promotional product. As these…
Read MoreFanatics Already Has a Problem With Overwatch Jerseys
There’s no greater feeling of buyer’s remorse than when a product arrives looking completely different than it did online. It might be a different size, the color might be a little off in real life, or it could arrive broken. In the case of Fanatics’ Overwatch League apparel, which it recently received the rights to…
Read MoreProforma Announces Promotion of Michele Cardello to VP of Strategic Partner Development
Proforma, Cleveland, has announced the promotion of Michele Cardello to vice president of strategic partner development, effective immediately. In her new role, Cardello will continue to establish and lead Proforma’s efforts to develop and implement innovative programs in order to build the strongest and most prestigious partner network in…
Read MoreMastercard Releases ‘Sonic Brand’ Digital Branding, and It’s Kind of Weird
Mastercard has been doing some work to revitalize the brand and get the kids really amped up on credit card spending. Last month, Mastercard dropped the text from its logo, switching to a very trendy, minimal design featuring the classic interlocked circles. Rather than subtracting even more from Mastercard’s current brand identity, the company is…
Read More‘Stranger Things’ Teases Season 3 Through Fictional Restaurant Promo Items
Viral marketing has been a major aspect of advertising since internet usage became widespread. Movies and TV shows have been sneaking things onto websites and social media platforms hinting at new releases, often using a product or message that fans aren’t even aware exists yet. This is the case for the first promo items we’ve…
Read MoreThis Year’s Six-Figure Oscars Gift Bag Includes Cannabis Products, Poop Emoji Plungers
There’s nothing quite like the Academy Awards. We all pick the movies we liked during the year and cheer them on as if they were our favorite sports team. In the same vein, we have our favorite players (actors) we cheer for, and least favorite players we root against. One thing we can all cheer…
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