Let’s play a game where you’re a new distributor who has never sold a promotional product in your life. This is likely untrue if you’re reading this story, but stick with us for the sake of the thought exercise. You’re brand new to the industry, and you’re at a point where multiple trails begin in…
Read MoreAuthor: Brendan Menapace
Marc Jacobs’ Wedding Swag: Embroidered Sweatshirts and Vape Pens
Weddings, or any events for that matter, are different in 2019. There’s no longer just one person taking pictures. The music is probably different. And at some weddings, the gifts for attendees are things like vape pens and personalized hoodies. That last one is at least true for Marc Jacobs and his now-husband Charly Defrancesco.…
Read MoreThere’s a Community Dedicated to Hating Those Targeted Custom T-shirts Ads From Facebook
Anyone who spends even a little bit of time on Facebook (so, most of the population) is probably familiar with those weird targeted ads that want you to buy custom T-shirts personalized with your name. Usually they’re in the template of some common phrase or something. For example, I barely use Facebook, but I still…
Read MoreWhataBurger Employee Swag Is So Cool That Some Random Dude Bought Nine Pairs of Branded Shoes
Company stores or exclusive giveaway events are awesome ways for employees to show off company pride and get a few freebies (or at least heavily discounted items) in the process. We saw how much demand there was for Tesla merchandise when one of the branches set up a pop-up shop for workers. But what happens…
Read MoreMinor League Team’s Promo Schedule Is Peak Millennial Appeal
We don’t want to get all “Only ’90s kids will remember” on you, but younger people who grew up during a specific time will likely remember a computer game called “Backyard Baseball.” For those who don’t know, it was a game sports game for kids where you created a team of neighborhood kids, all with…
Read MoreCustom Ink Lands New Private Equity Ownership
Custom Ink, Fairfax, Va., announced that it has entered into an agreement with private equity firm Great Hill Partners to recapitalize the company. Custom Ink’s current management team will stay on board, and company co-founder Marc Katz will remain a major shareholder as well as chairman and CEO. According to a press release, the company’s…
Read MoreShould You Design a Water Bottle to Look Like a 40 Oz. Malt Liquor? (Probably Not)
Most people aren’t drinking enough water. A 2018 study found that 77 percent of Americans don’t think they consumed enough water every day to meet their health needs. So, what can you do to appeal to these people to stay hydrated? Providing refillable water bottles and installing refill stations around major cities and parks is…
Read MoreNobody’s Received Soulja Boy’s Branded Electronics, But He Still Wants You to Buy Them
It seems like Soulja Boy has more in common with the likes of Ja Rule than entrepreneurs like Jay-Z, in that he’s really good at making something look nice but not actually delivering the product.
Read MoreBranded April Fools’ Jokes: The Good, The Bad and The Lazy
Every year on April Fools’ Day, my grandfather would call me and tell me there was a spot on my shirt or that my shoelaces were untied. He did this from about the age I was old enough to hold the phone until he died when I was in my early 20s. It was a…
Read MoreHeritage Sportswear Could Be Liquidated: Court Filing
News emerged this week that Heritage Sportswear, Hebron, Ohio, could be liquidated soon, but reports were conflicted. The news came from Gildan, one of the brands Heritage Sportswear sells in the promotional channel, which notified investors it expected to take a charge of $19 million to $23 million in the first quarter of 2019 due…
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