Unfortunately, we do not have the ability to control time (yet). Until then, the best way to succeed in the face of unwelcome variables is to be prepared for anything, or at least as much as you can. Stephen Willworth, vice president of new…
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People love a good bargain. Debbie Davis, account manager for My Corporate Expressions, Houston, remembers one promotion in the form of a stadium giveaway that gave people an opportunity to save some money at a local store. It’s a great combination of team spirit,…
Read MoreIt’s always fun to flex our creative muscles a bit more than usual. In the promotional products industry, that opportunity arises when clients come to you with a need, but not a fully fleshed-out solution. Whether that creativity means finding the right product, designing an eye-catching imprint or thinking up an effective marketing plan, there’s…
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For college football fans, it’s the most wonderful time of the year: bowl game season. (Unless you’re a fan of one of those teams that didn’t make the playoff.) For the players, it’s an even more wonderful time of the year, because they get some seriously awesome bowl game swag as part of the now-traditional…
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The end of the year is a time for retrospectives. We look back on the year and think about our accomplishments, the highlights, maybe some things that didn’t quite work out but we can work on in 2019. In the television world, it’s when you usually get stuck with an episode that revisits clips from…
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In the difficult media landscape of the 21st century, news publications need to offer much more than just relevant content and ad space. Brands like the New York Times and the Daily Beast are moving beyond the tried-and-true tote bag offering and going with full lines of apparel and other merchandise for readers to show their preferred media…
Read MorePrint journalism is having a tough time. You’ve probably read all about it, ironically, on some of these companies’ websites. One thing that companies have done to urge people to subscribe to their publications is give out tote bags and other membership incentives. Totes from publications like the New Yorker and NPR have become statement…
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It’s not every day that distributors get the chance to work with a celebrity. When they do, they want to go all out, right? Jovan Van Drielle, chief ideas artist for Geminus Inc., Scottsdale, Ariz., remembers one particular promotion that went over very well with a very famous director…
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Back in March, a San Antonio-based grocery store debuted tote bags celebrating the late pop star Selena. The $2 tote bag resulted in lines stretching onto the sidewalk and a nearly instant sell out. Heck, the store’s website even crashed as it got inundated with traffic. To meet the popular demand—bags sold for as high…
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Proforma, Cleveland, has announced the January 2019 pre-release of ProVision2, a new business management technology platform providing owners with powerful business insights, metrics and efficient order entry. Proforma has invested more than $10 million over the past three years developing ProVision2, which has been in the beta phase for the past two years. To date,…
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