Print journalism is having a tough time. You’ve probably read all about it, ironically, on some of these companies’ websites. One thing that companies have done to urge people to subscribe to their publications is give out tote bags and other membership incentives. Totes from publications like the New Yorker and NPR have become statement…
Read MoreAuthor: Brendan Menapace
How One Promo Distributor Worked on a Coffee Brand’s Promotion and Got Invited to Francis Ford Coppola’s Party
It’s not every day that distributors get the chance to work with a celebrity. When they do, they want to go all out, right? Jovan Van Drielle, chief ideas artist for Geminus Inc., Scottsdale, Ariz., remembers one particular promotion that went over very well with a very famous director…
Read MoreHow a Texas Grocery Chain Turned Promotional Tote Bags Into a Can’t-Miss Event
Back in March, a San Antonio-based grocery store debuted tote bags celebrating the late pop star Selena. The $2 tote bag resulted in lines stretching onto the sidewalk and a nearly instant sell out. Heck, the store’s website even crashed as it got inundated with traffic. To meet the popular demand—bags sold for as high…
Read MoreProforma Announces New $10 Million Technology Platform
Proforma, Cleveland, has announced the January 2019 pre-release of ProVision2, a new business management technology platform providing owners with powerful business insights, metrics and efficient order entry. Proforma has invested more than $10 million over the past three years developing ProVision2, which has been in the beta phase for the past two years. To date,…
Read MorePantone’s 2019 Color of the Year Wants Us All to Calm Down
As 2018 nears its end, people are starting to craft their resolutions for 2019. Some people might want to exercise more. Some people might want to budget a little better. What Pantone thinks everyone should do is just chill out a little bit, and their 2019 Color of the Year choice is designed to help…
Read More‘Nobody Knows What the Deal Is’: 90-Day Tariffs Agreement Leads to More Uncertainty, Not Less
Yesterday, President Trump said that negotiations with China are underway, and that he’d hold off on increasing tariffs from 10 percent to 25 percent, giving the two parties 90 days to reach an agreement. When we initially reported on it, we noted that it brings a “measure of stability” to what has been a tenuous situation. Then came this series of tweets and reports…
Read MoreA Temperature-Controlled ‘Smart Mug’ Is Taking Over the Coffee Game (Could Apparel Be Next?)
One of the most annoying workplace “problems” (we use that in quotation marks because it’s not really a problem) is forgetting you had a cup of coffee and it eventually gets cold, rendering it disgusting and undrinkable. That might just be a thing of the past, thanks to the Ember “smart mug.” The brainchild of…
Read MoreGalaxy Balloons Inc. Acquires Great American Drinkware Company
Galaxy Balloons Inc., Cleveland, announced that it has acquired the Great American Drinkware Company, West Alexandria, Ohio. Financial details of the acquisition were not immediately released. Terry Brizz, MAS, president of Galaxy Balloons, said in a press release that he is “excited about the opportunity to expand [Galaxy’s] line with Great American drinkware’s USA-made molded…
Read MoreTervis Lawsuit Dismissed After Trinity Allegedly Lied About ‘Material Facts’
The saga involving Tervis Tumblers and Trinity Graphics is over, with the two companies agreeing to dismiss the lawsuit. Here’s a quick refresher, in case you forgot: In February, Trinity Graphics sued Tervis for allegedly conspiring to steal trade secrets by violating a non-disclosure agreement. Trinity accused Tervis of using a factory tour as an…
Read MoreThe Tech Company Cranking Out AI-Generated Logos (and Putting Them on Promotional Products)
Logojoy founder Dawson Whitfield thinks that the current level of artificial intelligence technology could allow companies to cut out the middleman when designing a new logo. So, he founded Logojoy in 2016. Logojoy uses AI algorithms that were developed on Google’s framework to generate original logos, advertising banners and more…
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