Vantage Apparel, Avanel, N.J., award-winning decorator and industry top source for custom logo apparel, has hired Rob Watson as chief digital officer. Watson, an accomplished industry professional, joins Vantage after serving as the vice president of e-commerce and marketing for distributor Axis Promotions. “Vantage has always been a leader…
Read More
People who love ranch really love ranch. For those dedicated Ranchers, Hidden Valley is back with a holiday line of merchandise to celebrate their favorite condiment. Do you want a giant inflatable bottle of dressing in your front yard, rather than the snowmen, snow globes and reindeer your unoriginal neighbors have? Well, say no more…
Read MoreThe concept of 3-D printing isn’t new, but for a lot of companies, it’s not economically viable. The benefits don’t outweigh the cost, yet. But, 3-D printing company Carbon is looking to make 3-D printing more accessible for everyone by slashing the price of three commonly used resin materials. Carbon CEO Joe DeSimone told Forbes…
Read More
Gather round, dear readers. It’s time for another edition of Promo Marketing’s “Great Moments in Promo History,” which is totally going to be a thing now. The topic of this second edition of our historical exploration is buttons. Not just any buttons, mind you. It’s the story of how Elvis’ manager and incredible-name-haver Colonel Tom…
Read More
The apparel game is all about hype these days. Hype comes from one major source: exclusivity. It’s the reason brands like Supreme and Palace can charge big bucks for items that, on the surface, don’t look like anything special. That’s not even taking into account the resale economy, which is its own little cottage industry.…
Read More
During the third quarter of 2018, 4imprint, Oshkosh, Wis., helped more than 300 organizations achieve their goals by awarding one by one promotional products grants. Each business day, 4imprint provides three $500 in-kind promotional products grants through the one by one charitable program, helping organizations raise funds, acknowledge volunteers, educate their communities and build awareness…
Read MoreSome things about golf are iconic. Tiger’s fist pump (which, thankfully, we’ve seen again recently), Jon Daly knocking the lights out of every golf ball that ever existed, and the polite tip of the cap to the crowd after sinking a putt. It’s that last one that we want to draw the most attention to…
Read MoreBlack Lives Matter, the social justice and activist movement started to defend against violence and systemic racism toward African Americans, is starting a merchandise platform to raise funds for the organization as well as showcase African American artists. The organization’s leader, Patrisse Cullors, said the program, BLM Arts+Culture, will include e-commerce, pop-up stores and “capsule…
Read MoreJust three years into an agreement that was supposed to last 10, Fanatics is already calling it quits on its deal with NASCAR to sell merchandise at tracks. According to Motorsport.com, the deal inked in 2015 was a big change from how NASCAR merchandise was previously sold at the events. Before, fans would buy merchandise…
Read MoreIf you voted today, chances are you got proof in the form of an “I voted” sticker, or some variation of that, depending on the language the sticker used. If you’re a voter in Louisville, Ky., or Chicago, however, you might walk out of the polling place looking like you’re leaving a night club, thanks…
Read More