At first glance, Lufthansa’s rebrand is a subtle one. The specific hue of blue it’s used since the ’60s is a shade or two darker, and the yellow is replaced by white. It’s not an earth-shattering change by any stretch, but the German company’s reasoning behind the color change reflects a greater trend in advertising:…
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The Arizona Diamondbacks are bringing back the golf cart formerly used to bring pitchers to the mound, and using it as a promotional product.
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The Trump Organization reportedly ordered “dozens” of new golf tee markers with the presidential seal to be used at Trump golf courses. And that, by definition, is illegal. It’s a violation of Title 18 of U.S. Code § 713, which states that using the seal of the U.S. President (among other government seals) of the…
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3M, Minneapolis, announced yesterday that CEO Inge Thulin will move to a newly created position—executive chairman—and will be replaced by current chief operating officer Michael Roman. Roman has been with 3M for 30 years, according to the Post and Courier, and had led the company’s Industrial Business Group (the company’s largest group) as chief strategy…
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Was your invitation to this year’s Academy Awards lost in the mail like ours were? Bummer, right? We had our tuxes ready for Hollywood’s biggest night, but we were mostly excited about those sweet,…
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Jay Deutsch, creator of the Quality Certification Alliance, and cofounder and CEO of BDA Inc., Woodinville, Wash., announced that he is stepping down from his position on the QCA board after 10 years. Deutsch spent eight of those years as president. “Jay was instrumental in creating industry standards for brand safety and ethical sourcing,” Tim…
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This week, the U.S. Supreme Court discussed the case in Minnesota regarding whether or not voters should be allowed to wear politically-related T-shirts, buttons or hats to polling places. The case brought about interesting questions, as the justices weighed what exactly would fly and what would be prohibited. According to the New York Times, Justice…
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CafePress, Louisville, Ky., released its fourth quarter and fiscal year 2017 financial results, which CEO Fred Durham called “disappointing.” “Our fourth quarter and full year 2017 results were clearly disappointing, as CafePress.com continued to be negatively impacted by lower traffic resulting from changes in search engine algorithms during the first half of 2017,” he said…
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The legal team for Tervis Tumblers is asking for more time before it responds to the lawsuit from Trinity Graphic, which claims Tervis violated a nondisclosure agreement and stole the printer’s trade secrets. Trinity filed the lawsuit in federal court on Jan. 26, and Tervis was served on Feb. 2, according to the Tampa Bay…
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Jeffrey P. Marks, president of Promotional Considerations, along with vice president Bobby Baughan, has purchased the company back from Vanguard Industries, effective March 1. The company also announced that it is now affiliated with iPROMOTEu. Marks started the company in 1984,…
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