Satori Capital, a Dallas-area investment firm announced that it has acquired the controlling interest of Zorch International Inc., Chicago. “Zorch takes an entirely new approach to branded merchandise fulfillment,” Sunny Vanderbeck, co-founder of Satori, said in a press release. “The company has developed a powerful, technology-enabled approach that leverages the capabilities of its supply chain,…
Read MoreAuthor: Brendan Menapace
‘Three Billboards’ Inspires More Billboard-Based Advertising
“Three Billboards Outside Ebbing, Missouri” is the story of a woman, played by Frances McDormand, who takes matters into her own hands by putting up three billboards (hence the name) to question local law enforcement when it doesn’t adequately investigate the murder of her daughter. It’s not an uplifting tale, and it’s not a story…
Read MoreTervis Versus Trinity – What Good Is a Handshake?
Last week, a Florida printing company announced that it was suing Tervis Tumbler Company for violating a non-disclosure agreement and “handshake agreement” that the company would print all of Tervis’s tumbler inserts. Tervis seemingly violated that handshake agreement, going to a competing company that would offer a similar product for a lower price (and possibly…
Read MorePepsiCo.’s New Drink Product Requires a Specially Designed Water Bottle
PepsiCo.’s new drink, which takes on a healthier appearance than customers are used to, is such a new development for the company that it literally had to design a brand new bottle for it to work. The new product, which is called Drinkfinity, isn’t carbonated and features healthy ingredients like chia seeds. To drink it,…
Read MoreCharles River’s Barry Lipsett Has a Philly-Themed Feast After Losing Super Bowl Bet
We haven’t really made too much of an effort to hide our Eagles pride here at Promo Marketing. (And we shouldn’t have to hide it. We’ve waited a long time for this!) Others, especially our neighbors a few hours up I-95, aren’t so excited about the Eagles’ historic win. Barry Lipsett, president of Sharon, Massachusetts-based…
Read MoreArizona Introduces Legislation to Limit Marijuana Packaging
As marijuana becomes legal in medical and recreational uses around the U.S. and abroad, lawmakers have been debating the way dispensaries will be able to market their products. Should they be able to market them like any other consumer product? Should they market them in a way that is careful not to appeal to minors?…
Read MoreStudent Organization Turns Vinyl Banners Into Tote Bags
How many times has this happened to you: You’re chatting with a friend and they say, “Oh, I love your bag,” to which you respond, “Thanks, it used to be a banner.” Too many times to count, right? OK, probably not, but as the practice of turning things like tarps and vinyl banners into tote bags…
Read MorePrinting Company Sues Tervis For Violating NDA, Giving Out Trade Secrets
A Florida printing company is suing Tervis Tumbler Company for fraud and violating a non-disclosure agreement to steal trade secrets. Trinity Graphic, the plaintiff in this case, had been supplying Tervis with plastic inserts it uses to personalize its tumblers since 2010, and claims that the company used a factory tour as an opportunity to…
Read MorePresident of Short-Lived Promotional Products Company Claims Owner Owes Tens of Thousands in Unpaid Wages
The former owner of a now-defunct promotional products business in Geneseo, New York, is defending himself from former employees, who claim he owes them upwards of $50,000 in unpaid wages and rent. The entire debacle is too much to fit into a cohesive leading sentence, so let’s do a little bit of backtracking here. It’s…
Read MoreBoise Might Have to Stop Recycling Paper Because of Chinese Legislation
New legislation in Boise, Idaho, could be setting a tone for how the whole country recycles paper in the near future. The city is currently considering two possibilities: Raise rates, or stop the program completely. The reason behind this is across the Pacific in China. According to the Idaho Statesman, China is the most common…
Read More