There are few players in the NHL, or sports for that matter, as polarizing as Sidney Crosby. The Pittsburgh Penguins prodigy, to some, is the second coming of Wayne Gretzky or, more fittingly, Mario Lemieux. To others (especially Washington Capitals or Philadelphia Flyers fans) he’s a whiny, overrated brat with bad facial hair. (Those are their…
Read MoreAuthor: Brendan Menapace
USPS Rolls Out Digital Mailbox Preview Feature Nationwide
The United States Postal Service (USPS) rolled out its “Informed Delivery” service that allowed people to see exactly what will be in their mailbox when they get home. Originally, the USPS implemented it in major cities, like New York and Washington, D.C., but now plans to expand the service further. Beginning April 14, the Informed…
Read MoreYETI Coolers Sues Home Depot and Takeya for Infringement
Remember a few weeks ago when Austin, Texas-based YETI Coolers took two companies to court for making and selling “confusingly similar” products? Well, folks, it’s happening again. YETI is suing Home Depot USA and Takeya USA Corp. in federal court in Austin this week, according to the Austin American-Statesman. According to the lawsuit, Home Depot…
Read MoreTeavana Recalls Tumblers Due to Burn Hazard
Teavana, a subsidiary of Seattle-based beverage superpower Starbucks, is recalling its Flip Tumblers because they can leak hot liquid, posing a burn hazard, according to the Consumer Product Safety Commission (CPSC). The 14 oz. tumblers have…
Read MoreEli Manning At the Center of Bogus Merchandise Scandal
With all of the steps government agencies and sports leagues take to limit counterfeit merchandise, it’s hard to believe that sometimes the practice comes from the inside. What’s even harder to believe is that it could come from a big-name athlete with what appeared to be a squeaky clean record. In this case, we’re talking…
Read MoreLast Chance to Vote! PM Video Battle: Dynamite Promo Versus Allwag Promotions Ltd
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: The trees are really starting to bloom, reminding us that color does, in fact, exist in Center City Philadelphia.) Last week, Dynamite Promo won again, and now will face off…
Read MoreNetflix’s New Merchandise Could Generate $1B in Revenue
Netflix’s decision to sell branded merchandise for its original programming was a worthwhile investment, if the projections mean anything. Business Insider reported that RBC Wealth Management predicts the new merchandise line could be worth $1 billion in standalone revenue. “We view this as a highly reasonable step by Netflix to further promote and market its…
Read MoreMLB Commissioner Speaks Up on Cleveland Indians Logo Controversy
Last season, the Cleveland Indians announced that they were downgrading the controversial Chief Wahoo logo in favor of a new, less offensive block “C” logo. However, the Chief Wahoo logo still had a place on the uniforms. The Indians even wore the logo on their hats on opening day this year. So, opposition to the…
Read MoreNike Investigates Use of Logo on Racially-Charged Items
Nike is investigating the illegal use of its logo on products branded with a racial slur. BBC reported that items such as gym bags and T-shirts featuring the phrase “Pikey – Just Nick It” surfaced on e-commerce platforms like Amazon and eBay. “Nick” is U.K. slang, meaning “to steal.” Nike is…
Read MoreHow Companies Can Market Legal Marijuana
Now that recreational marijuana is legal in Canada, the door is open for promotional products suppliers and distributors to look for opportunities in branding, packaging and promotional giveaways. But,…
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