As things kick off at CES, the annual consumer electronics expo in Las Vegas, attendees are looking forward to a keynote speech from Under Armour CEO Kevin Plank. This is interesting since, at first glance, one wouldn’t immediately put Plank at the metaphorical table with tech giants like Apple, Microsoft or IBM, but with worlds…
Read MoreAuthor: Brendan Menapace
Coffee Shop to Auction ‘Gilmore Girls’ Promos for Charity
As we saw this year, fans were (really) excited about the return of “Gilmore Girls.” Hundreds of fans hung out outside of real-life coffee shops that were disguised as Luke’s Diner, a setting on…
Read MoreFoldable Bike Helmets Provide Branding Opportunity for Bike Share Programs
Cyclists, especially those who are riding on busy city streets, should wear protective headgear. With the growing popularity of bike-share programs in cities, especially with urban commuters, it makes sense to create a similarly convenient and portable solution for head protection. Enter the paper, foldable helmet. Pratt Insitute of Design graduate Isis Shiffer designed the…
Read MoreTea Collection Recalls Children’s Jackets
The Consumer Product Safety Commission (CPSC) announced that Tea Collection, San Francisco, is recalling its Children’s Knit Denim Jackets due to a choking hazard. The jacket contains metal snaps, which can detach. Tea Collection…
Read MoreMore Companies Adopting USB-C Technology
We’ve been following the growing prevalence of USB-C technology for a while now. For the most part, it wasn’t too commonly seen (except for on Apple laptops), but now competitors, like Lenovo and Asus…
Read MoreHow Amazon Is Changing Shipping
It seems like Amazon is disrupting just about every aspect of commerce these days. Between allowing customers to click a button when they need more laundry detergent to giving grocery shoppers a checkout-free experience, Amazon is on the cutting edge. Of course, being an e-commerce platform, shipping is a major part of business, and Amazon…
Read MoreProforma and TOMS Empower Local Families During Holidays
Last year, Proforma, Cleveland, joined TOMS, the retailer of shoes, sunglasses, apparel and more, in its “One for One” mission, which benefits people in need in Africa. Proforma supported the program by giving fit cards to all of its support center team members. This year, Proforma gave local families in need TOMS gift cards to…
Read MoreResearchers Develop USB Device to Diagnose HIV
British researchers at Imperial College in London teamed up with hardware developers to create a new way to diagnose HIV using a USB device plugged into a computer that analyzes blood. According…
Read MoreA.V. Club Ranks Best and Worst Promotions of 2016
As part of a year-end wrap-up, the popular pop culture site A.V. Club ranked its favorite (and least favorite) promotional items that its staff received from production companies, publishing companies, record labels and more. The staff members said that their favorite giveaways included an automobile kit featuring tools and jumper cables promoting a TV show about…
Read MoreNHL Warns Against Fake Winter Classic Merchandise
One of the coolest things about the NHL’s Winter Classic, the annual outdoor game, is that the two participating teams usually wear special uniforms. Because of this, it’s a good opportunity for merchandise sales. The NHL is warning fans…
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