We’ve looked into how Donald Trump’s election victory could affect the promotional products industry in the past through his proposed tariffs and desire to bring manufacturing jobs to the U.S.…
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Author: Brendan Menapace
NFL Sees Revenue Boon in Expanding Merchandise
To gear up for Super Bowl 50, the NFL debuted a collection of women’s apparel at the first NFL Style Showdown. The collection included big-name brands, like Majestic, Nike and…
Read MoreNew Overtime Rule Goes Into Effect Next Week
In May, President Obama and Secretary of Labor Thomas Perez signed the final rule to update overtime regulations and extend overtime pay protections for more than 4 million workers as the Fair Labor Standards Act. Even after 21 states sued the U.S. Department of Labor in September, the rule is set to take effect next…
Read MoreStudy Participants Wear One T-shirt for a Week
There’s a lot of demand for apparel that won’t stain or retain moisture during workouts. And, a lot of the time, consumers can’t be sure whether or not they can trust a company’s advertisement. To verify one specific company’s claims, Business Insider conducted a study where participants wore the same Ably T-shirt every day for…
Read MoreElevate Brand Marketing Named to Aggie 100 List
Texas A&M University recognized Dallas-based Elevate Brand Marketing as a member of the 2016 Aggie 100, which honors the fastest-growing companies in the world, owned or operated by former Texas A&M University students. Elevate Brand Marketing was ranked No. 2 overall and No. 1 in North Texas with a compound annual growth rate of 200.5…
Read MoreExperts Anticipate 15 Percent Growth in Lithium-ion Battery Market Over Next Four Years
Research and Markets announced that, according to its “Global Lithium Ion Battery Market 2016 to 2020” study, the global lithium-ion battery market could grow 15 percent over the next four years, according to…
Read MoreClinton, Trump Sell Leftover Campaign Merchandise
Just like the leftover World Series merchandise celebrating a hypothetical Cleveland Indians victory, leftover campaign merchandise has to go somewhere. Unlike the Indians gear, which met its untimely demise, campaign merchandise from both the Clinton and Trump camps will go to supporters for a discounted price. The Hillary Clinton campaign sent out an email blast…
Read MoreLast Chance to Vote! PM Video Battle: Maple Ridge Farms Versus Bella+Canvas
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: The weather is in the 60s today, but there are rumors of snow coming to Pennsylvania soon. Make up your mind, nature.) Last week, Maple Ridge Farms won again, and…
Read MoreInterview: American Apparel’s Future Under Gildan
Now that the dust has settled a bit on Montreal-based Gildan Activewear’s proposed acquisition of Los Angeles-based American Apparel’s intellectual property assets and some manufacturing assets, many are left wondering, what now? To dig deeper into how Gildan Activewear plans to use the American Apparel brand, we spoke with Gary Bell, vice president of corporate marketing…
Read MoreThe Impact of a Minimum Wage Hike
As more of President-elect Donald Trump’s plans for the next four years surface, we’ve addressed how certain policies could affect promotional products professionals and their businesses. For…
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