We caught up with Koozie Group’s new CEO Pierre Montaubin to discuss his new role as CEO, how his sourcing background would influence his work as CEO, the role sustainability plays in Koozie Group’s present and future, and more.
Read MoreThe world of political merchandise is meme-heavy and adversarial. Candidates capitalize on soundbites, memes, and even indictments for inspiration. The latest examples are Mike Pence’s “Too Honest” T-shirt and a collection of “Dark Brandon” Biden items.
Read More
Koozie Group, Clearwater, FL, announced today that Pierre Montaubin was named CEO of Koozie Group and its sister company IMAGEN Brands, effective July 31, 2023.
Read MoreLos Angeles International Airport has now fully phased out single-use plastic water bottles, joining other California airports in Van Nuys and San Francisco, in an effort to minimize waste.
Read MoreThe St. Louis Cardinals made an absolutely genius T-shirt giveaway from Emo Night at the ballpark. It features a very sullen looking Cardinal, and uses the My Chemical Romance logo font, redesigned to say “My Cardinal Romance.”
Read MoreThe popularity of online gaming, especially free ones like Fortnite, has given rise to the concept of in-game purchases. A lot of those are things like weapons to use in the game or outfits for the character. With that popularity, brands have started putting their own “merchandise” in video games for characters to wear, like…
Read MoreFor this year’s “Shark Week” collaboration with Discovery, Southwest Airlines surprised travelers from LaGuardia Airport with branded foam fin hats and a chance to meet a “Shark Week” host.
Read MoreWe all know the Skittles tagline: “Taste the rainbow.” We did not, however, think mustard was part of the rainbow. Skittles’ unlikely partnership with French’s mustard included a promo tour, and accomplished what every good promo should do most of all: started a conversation and got attention.
Read More
Proforma, Cleveland, wrapped up its largest event of the year, The Proforma Annual Convention and Family Reunion. More than 600 distributor owners, supplier partners, sales professionals, and Support Center staff gathered together at the Gaylord Palms in Orlando for a week of events. This year’s theme – Launch – encapsulated Proforma’s goal for all distributor…
Read MoreElon Musk, always one to embrace the marketing side of business ownership, as evidenced by Tesla and SpaceX campaigns of the recent past, will surely want to advertise X, the new name for his Twitter. But, thanks to one major trademark hiccup, it might not be so easy. Microsoft owns the trademark for “X.”
Read More