My Ideas for NCAA Basketball Tournament Promotions

The 2016 NCAA Basketball Tournament starts this week, and I just filled out the perfect bracket. A lot of people don’t have Temple winning the whole thing, but I sure do. (OK, I picked Michigan State. But I’ll still cheer for the Owls.) When people fill out their brackets, they can create any possible outcome…

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Re/Done Partners with Hanes to Create ‘Perfect T-shirt’

Re/Done, a Los Angeles-based clothing retailer, has partnered with Hanesbrands Inc., Winston-Salem, N.C,. to revamp the apparel manufacturer’s classic cotton T-shirt. According to Observer, the redesigned T-shirt comes in two women’s styles—the 1950s style features a boxy fit, and the 1960s is longer…

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Ad Trends Advertising Inc. Merges with Custom Specialties LLC

Ad Trends Advertising Inc., a Blue Springs, Missouri-based distributor, announced that it has merged with Overland Park, Kansas-based distributor Custom Specialties LLC. “By combining the companies’ strengths and having offices on both sides of the state line, [it] will provide a huge benefit to our clients and personnel,” Mark Cromwell, president of Ad Trends Inc.,…

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Big D Promos Relaunches as Elevate Brand Marketing

Big D Promos, Dallas, announced that it has relaunched as Elevate Brand Marketing. The change reflects the company’s broader strategy and expanded capabilities. According to a press release, Elevate Brand Marketing’s goal is to ensure often overlooked areas of the promotional products industry and integrate event management into a brand’s overall marketing strategy to build…

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Last Chance to Vote! PM Video Battle: AIIA LLC Versus LogoSpeed

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: If only our office had a retractable roof. We could enjoy this beautiful weather from 12 floors up.) Last week, Prime Line won its fourth victory, so it will now…

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NCAA Tournament Official (and Maybe Unofficial) Merchandise Arrives

While gearing up for the 2016 NCAA Basketball Tournament, fans can get their hands on official merchandise celebrating the “Big Dance.” Heavy.com showcased some of the noteworthy tournament-related merchandise, including T-shirts, sweatshirts and more. The bracket hasn’t been finalized yet, but fans can sport this T-shirt showing all 64 teams that made it to the…

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Marriott International to Use Only U.S.-made Towels, Bath Mats

Marriott International, Bethesda, Md., announced today that from now on, all branded towels and bath mats in its nearly 3,000 U.S. locations will be made in the U.S. According to 12 News, Marriott International has partnered with Thomaston, Georgia-based Standard Textile to produce towels and bath mats made with 100 percent cotton grown in the…

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10 Travel-ready Items

The warm weather looks like it’s here to stay, so what better time than to take a vacation? Here are 10 items that travelers, hotel patrons and adventurers will love…

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