Yesterday, we reported that the mayor of Montreal wants to ban single-use plastic water bottles from the city. Today, CBC reported that Coke, Pepsi and Nestle are among corporations that are gearing up to fight the ban. The Canadian Beverage Association, which represents 60 beverage brands, including Pepsi, Coke and Nestle, joined Quebec’s registry of…
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The Wisconsin State Senate may take up a bill this week to strip communities of the power to ban plastic bags. According to the Milwaukee Journal Sentinel, the state assembly already approved the bill by a vote of 63-35. “Most of the time, government is reactive, and we…
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Average spot freight rates fell to a record low last week—$701 per 40-foot container. According to CNBC, the World Container Index (WCI), which tracks 11 global shipping routes, said that is the lowest reading since the organization started tracking rates five years ago and…
Read MoreThe French electronic music duo Daft Punk has a lot of merchandise, like T-shirts, posters, yo-yos, skateboards and pens from Fisher Space Pen Co., Boulder City, Nev. While the band’s selection alone is impressive, their latest marketing technique is even more appealing: Each item is advertised in a style that’s reminiscent of ’80s magazine spreads.…
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The 2016 NCAA Basketball Tournament starts this week, and I just filled out the perfect bracket. A lot of people don’t have Temple winning the whole thing, but I sure do. (OK, I picked Michigan State. But I’ll still cheer for the Owls.) When people fill out their brackets, they can create any possible outcome…
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Plenty of people make their New Year’s Resolutions things like “run more.” Reebok thinks that the current presidential candidates should do that, if they haven’t already. The sportswear company is offering to donate $50,000 to a health charity if any presidential candidate can run a mile in less than 10 minutes.
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Re/Done, a Los Angeles-based clothing retailer, has partnered with Hanesbrands Inc., Winston-Salem, N.C,. to revamp the apparel manufacturer’s classic cotton T-shirt. According to Observer, the redesigned T-shirt comes in two women’s styles—the 1950s style features a boxy fit, and the 1960s is longer…
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Ad Trends Advertising Inc., a Blue Springs, Missouri-based distributor, announced that it has merged with Overland Park, Kansas-based distributor Custom Specialties LLC. “By combining the companies’ strengths and having offices on both sides of the state line, [it] will provide a huge benefit to our clients and personnel,” Mark Cromwell, president of Ad Trends Inc.,…
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Big D Promos, Dallas, announced that it has relaunched as Elevate Brand Marketing. The change reflects the company’s broader strategy and expanded capabilities. According to a press release, Elevate Brand Marketing’s goal is to ensure often overlooked areas of the promotional products industry and integrate event management into a brand’s overall marketing strategy to build…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: If only our office had a retractable roof. We could enjoy this beautiful weather from 12 floors up.) Last week, Prime Line won its fourth victory, so it will now…
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