After almost 25 years of holding the trademark to “Taco Tuesday” in all states but New Jersey, Taco John’s is relinquishing its grip on the phrase, allowing other restaurants and businesses to use the phrase. However, it’s asking for a little something in return.
Read MoreAuthor: Brendan Menapace
UPS and Teamsters Union to Return to Talks Before Potential Aug. 1 Strike
UPS said yesterday that it would return to the bargaining table with employees in order to avoid a potential strike that would otherwise take place on Aug. 1.
Read MoreSome T-shirt Decorations Can Increase Their Value By Thousands (According to Yves Saint Laurent’s Nirvana Drop)
In today’s day and age where Kardashians are wearing Slayer and Metallica shirts, old band shirts have a high fashion appeal to them. But Yves Saint Laurent just launched a line of ’90s- and grunge-inspired products, including a Nirvana Shirt featuring the “Insecticide” album cover that costs $4,450.
Read MoreBear Naked Granola Made a Belt So Naked Hikers Can Cover Themselves With Bags of Granola for National Nude Day
You probably didn’t know this (or maybe you do — no judgment from us), but July 14 was National Nude Day. To help observers celebrate with a rigorous hike, Bear Naked Granola created a special product to cover a hiker’s private area with a bag of granola, while still keeping in the spirit of the…
Read MoreConvergence Corner: How One Distributor Turned a Sourcing Problem Into a Solution
There will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.
Read MoreTrader Joe’s Is Suing Worker’s Union Over Merchandise Trademark
Trader Joe’s United, the union representing Trader Joe’s employees, has been selling merchandise like apparel, buttons, bags, and coffee mugs as a means of raising funds. However, the grocery store chain is now claiming that the union is infringing on its copyright by using certain imagery and markings on the products.
Read MoreOur Favorite Women’s World Cup Promo Merchandise (So Far)
The FIFA Women’s World Cup kicks off next week in Australia and New Zealand. It seems like the men’s tournament just ended yesterday, but we’re pretty excited for more international excitement. And, in addition to the action on the pitch, we’re looking forward to seeing how promotional products and print installations play a role in…
Read MoreHow Urban Outfitters Is Using AI to Predict Buyer Trends and Customer Demand
Artificial Intelligence platforms like Midjourney have plenty of implications for apparel designers. You can theoretically plug in an art prompt and end up with a printable image in minutes, if not seconds. Urban Outfitters is showing how AI can be used for more of the behind-the-scenes and business side of things, using AI platform o9…
Read MoreThe University of Arizona Is Using Apparel Recycling to Teach Students About Apparel Demand and Marketing
University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university’s Marketing and Brand Management department and…
Read More7-Eleven’s 7/11 Birthday Line Gets Some Things Right (Like Paper Products), but Apparel Misses the Mark
7-Eleven’s birthday collection includes apparel and other birthday-ready products like gift bags and balloons. While it gets some things right, some of the apparel seems too focused on one day of the year, and only appeals to a small audience, rather than a long-lasting and wide-ranging apparel promo.
Read More