In partnership with Jostens, the Kansas City Chiefs players, coaches, staff, and ownership received their Super Bowl LVII Championship Rings in a private ceremony this evening. “Jostens is proud to once again be trusted by the Kansas City Chiefs to celebrate another historic milestone for their franchise, it is an honor to continue to grow…
Read MoreAuthor: Brendan Menapace
Google Is Using AI to Help People ‘Try On’ Clothes While Shopping Online
The Google Shopping platform is rolling out a new AI program that allows shoppers to see articles of clothing on varieties of real-life models in different poses so they can see how they fit not only bodies that look more similar to their own, but while they do things other than strike a camera-ready pose.
Read MorePrinting Error Leads to Misspelled School Name on Diplomas
Students graduating from Broadneck High School in Annapolis this week could celebrate something else: being the first class to officially graduate from “Broadbeck High School” thanks to an error at the printer. https://twitter.com/capgaznews/status/1666974185652887554 According to the Baltimore Banner, more than 500 students received their diplomas with their school’s name misspelled. The school’s principal said that…
Read MoreDisney’s Merchandise Problem: The Case for Clean Designs
While most things at Disney theme parks could be described as “over the top,” it’s not necessarily what every guest wants in their merchandise. Some guests have been complaining about a lack of more minimal apparel designs.
Read MoreThe Story Behind the Most Successful ‘It’s Always Sunny in Philadelphia’ Promo – Both On Screen and In Real Life
On a Season 5 episode of “It’s Always Sunny in Philadelphia,” the character Charlie tells the others in the gang that he recently created a product called “Kitten Mittons” in a quest to quiet down the hoards of alleycats around his apartment. After hearing about a merchandising convention in town, he made a commercial for…
Read MorePlanters and Miller High Life Turned the Nutmobile Into a Dive Bar (Complete with Branded Dollar Bills)
Miller High Life and Planters took their co-branding partnership to a new level by transforming the Planters Nutmobile into a full-service dive bar, complete with signage, cornhole, selfie walls and more.
Read MorePepsi Used QR Codes and Signage to Promote Recycling at UEFA Champions League Final
The quest for sustainability in stadiums usually starts with drinkware. In Europe, one of the biggest sporting events of the year is the UEFA Champions League Final. As part of the men’s and women’s games in Istanbul, Turkey and Eindhoven, Netherlands, respectively, Pepsi rolled out a new recycling initiative that included not only reusable drinkware,…
Read MoreWhy Is This Crypto Company’s T-shirt Over $2,000?
It’s OK if you still don’t fully understand crypto by now. It’s complicated, and despite our best efforts we still cannot fully explain what the blockchain is. We also can’t fully understand why a crypto company is selling items like hats and shirts for upwards of $1,200. https://twitter.com/CoinDeskES/status/1668298390143217685 Actually, we sort of can. Disco, a…
Read MoreBush’s Leans Into Golf and Ties for Father’s Day
Is your dad a big fan of baked beans? Specifically, is he a big fan of Bush’s baked beans? Even more specifically, is he a fan of Bush’s baked beans and likes golf gifts for Father’s Day? If so, buddy, you are in luck. Bush’s just announced a special Father’s Day collection of branded products,…
Read MoreThe Paris Olympics Sent Media A Branded ‘Save the Date’ with a Coffee Kit and Impressive Packaging
The Summer Olympics return next year in Paris, and the games’ organizers and marketing teams are already reaching out to media members who will be on-site for the event. NBC Sports broadcaster Rebecca Lowe, known for covering events like Premier League soccer and the Kentucky Derby, will once again be handling the Olympics for NBC,…
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