Social media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.
Read MoreAuthor: Brendan Menapace
Taco Bell Manages to Make Crocs Cool With Branded Slides
Somehow, against all odds, Crocs became one of the most popular footwear choices in America. Another extremely popular brand, Taco Bell, is working with Crocs on a co-branded pair of slides that are, honestly, pretty cool. Unlike the Crocs clogs, these are more classic slide sandals, with a purple-to-black color fade, the fast food chain’s…
Read MoreA Look at the Kansas City Chiefs Super Bowl Ring from Jostens
In partnership with Jostens, the Kansas City Chiefs players, coaches, staff, and ownership received their Super Bowl LVII Championship Rings in a private ceremony this evening. “Jostens is proud to once again be trusted by the Kansas City Chiefs to celebrate another historic milestone for their franchise, it is an honor to continue to grow…
Read MoreGoogle Is Using AI to Help People ‘Try On’ Clothes While Shopping Online
The Google Shopping platform is rolling out a new AI program that allows shoppers to see articles of clothing on varieties of real-life models in different poses so they can see how they fit not only bodies that look more similar to their own, but while they do things other than strike a camera-ready pose.
Read MorePrinting Error Leads to Misspelled School Name on Diplomas
Students graduating from Broadneck High School in Annapolis this week could celebrate something else: being the first class to officially graduate from “Broadbeck High School” thanks to an error at the printer. https://twitter.com/capgaznews/status/1666974185652887554 According to the Baltimore Banner, more than 500 students received their diplomas with their school’s name misspelled. The school’s principal said that…
Read MoreDisney’s Merchandise Problem: The Case for Clean Designs
While most things at Disney theme parks could be described as “over the top,” it’s not necessarily what every guest wants in their merchandise. Some guests have been complaining about a lack of more minimal apparel designs.
Read MoreThe Story Behind the Most Successful ‘It’s Always Sunny in Philadelphia’ Promo – Both On Screen and In Real Life
On a Season 5 episode of “It’s Always Sunny in Philadelphia,” the character Charlie tells the others in the gang that he recently created a product called “Kitten Mittons” in a quest to quiet down the hoards of alleycats around his apartment. After hearing about a merchandising convention in town, he made a commercial for…
Read MorePlanters and Miller High Life Turned the Nutmobile Into a Dive Bar (Complete with Branded Dollar Bills)
Miller High Life and Planters took their co-branding partnership to a new level by transforming the Planters Nutmobile into a full-service dive bar, complete with signage, cornhole, selfie walls and more.
Read MorePepsi Used QR Codes and Signage to Promote Recycling at UEFA Champions League Final
The quest for sustainability in stadiums usually starts with drinkware. In Europe, one of the biggest sporting events of the year is the UEFA Champions League Final. As part of the men’s and women’s games in Istanbul, Turkey and Eindhoven, Netherlands, respectively, Pepsi rolled out a new recycling initiative that included not only reusable drinkware,…
Read MoreWhy Is This Crypto Company’s T-shirt Over $2,000?
It’s OK if you still don’t fully understand crypto by now. It’s complicated, and despite our best efforts we still cannot fully explain what the blockchain is. We also can’t fully understand why a crypto company is selling items like hats and shirts for upwards of $1,200. https://twitter.com/CoinDeskES/status/1668298390143217685 Actually, we sort of can. Disco, a…
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