While its competitor Burger King is committing to reusable plastic packaging for menu items, McDonald’s isn’t sure that it’s worth shifting away from paper products. However, some activist shareholders are putting pressure on McDonald’s to make the switch.
Read MoreAuthor: Brendan Menapace
Adidas Shows How Pride Month Promos Can Go Beyond the Rainbow
June is Pride Month, a time for celebrating the LGBTQIA+ community that many brands have started integrating into their own marketing schedules. Historically, this meant adding a rainbow motif to traditional designs, but there’s the concern that companies aren’t doing enough to really show support to members of the LGBTQIA+ community. In short, simply adding…
Read MoreStarbucks Korea Delays Summer Bag Promo Following Formaldehyde Detection
Starbucks Korea has been a branding powerhouse, with promotional products almost outshining the actual coffee. However, the company is delaying a summer bag promo following detection of formaldehyde in bags released last year.
Read MoreReddit Plans to Cut Promo Spending in Half, But There Are Environmental Ways to Use Promo that Some Clients Might Not Know About
Reddit announced that it would cut its promotional product spending in half in favor of more sustainable options, after users on its r/ZeroWaste page discussed the environmental impact of promo. Many clients might not be aware of ways promos can still be sustainable without being cut out.
Read MoreIron Maiden Is Trying to Block a Lingerie Company’s ‘Maiden Wear’ Trademark
The heavy metal band Iron Maiden has taken legal action against a lingerie brand called Maiden Wear, hoping to block the company’s trademark on the basis that people would think it was associated with the band.
Read MoreMiller High Life and Planters Show How Two Complementary Brands Can Work Together
Miller High Life and Planters debuted a fully co-branded line of merchandise, called “A Match Made in The High Life,” which features apparel, headwear, and other bar-themed accessories like bottle openers, can coolers and even neon signs.
Read MoreTim Hortons Goes Minimal for Mother’s Day Promos
Ah, Tim Hortons. Our favorite Canadian coffee chain that we can’t get where we live, but love to write about because they do so many fun promotions with the likes of Justin Bieber and more. With Mother’s Day just around the corner Timmy’s dropped a branded line of products that every Tim Hortons-loving mom will…
Read More‘Dumb Phones’ and Tequila ATM’s: A Cinco de Mayo Promo Roundup
This year, tequila brands like Don Julio and Jose Cuervo got in on the Cinco de Mayo spirit with branded items like ‘dumb phones’ for social interactions and ATM’s that dispensed branded notes you can trade in for drinks.
Read MoreFall Out Boy Pressed their New Album with Tears and Included a Tissue Dispenser in the Album’s Packaging
Fall Out Boy’s new album comes with a special edition vinyl record printed with the band members’ actual tears, complete with packaging that includes a functional tissue dispenser.
Read MorePeople Are Upset With Wrestler/Dentist Britt Baker’s Black Eye T-shirt
AEW wrestler/actual dentist Dr. Britt Baker got a black eye during an AEW event on April 21. After her photo ended up on official merchandise, some critics say it “supports domestic violence.” Baker said that criticism is an example of a double standard.
Read More