Ralph Lauren is opening a brick-and-mortar location of it’s Ralph’s Coffee pop-up in Singapore. With top-to-bottom branding on packaging, drinkware, and signage, it’s a social media-ready dining experience that others can learn from.
Read MoreAuthor: Brendan Menapace
Smoothie King Used ChatGPT to Print a Promotional Romance Novel
While many people are still trying to figure out exactly how cryptocurrencies and NFT’s work, the debate about the usefulness and ethics of AI technology is ongoing. From a promo perspective, there are, theoretically, plenty of uses for AI in terms of art and content creation, but there aren’t many case studies in that realm…
Read MoreSonic’s Summer Menu Has a Fun Merchandise Tie-In
Sonic, allegedly America’s favorite drive-in restaurant, is prepping fans for summer with a full line of vacation-ready promos. The whole thing is ostensibly a tie-in with a new menu item — the Strawberry Shortcake Snowball Slush Float — but really, it seems more like any other merchandise drop that restaurants have been using as seasonal…
Read MoreA Playbook for Video Marketing Wins
The dawn of the music video changed the way musicians marketed themselves. “Video Killed the Radio Star” references aside, it was a revolution in culture. In the years that followed, the internet provided even more opportunities for people to market themselves, their brands, and their products through video. Soon enough, we all had high-definition cameras…
Read MoreGoldstar Promotes Sales and Marketing Team Members
Following their recent announcement of a new global website and the merging of its North America and European Operations, Goldstar announces three key promotions to the North American sales and global marketing teams. Charles Duggan named vice president of sales, North America The promotion of Charles Duggan to vice president of sales, North America, will…
Read MoreMergers and Acquisitions: The Ins and Outs of Buying and Selling in a Consolidating Industry
Technology has changed the way we talk to each other. In the near future, married couples will tell their kids how they met: On a dating app where they each swiped in the same direction. The rest is history. Aside from the technological aspect of it, though, dating hasn’t changed for most of history. You…
Read MoreEven a Fictional Misprint Can Drive T-shirt Demand
After fans saw a misprinted T-shirt in the first trailer for FX’s “The Bear,” shirts advertising “The Berf” are already popping up on sites like Redbubble.
Read More3M Fires Group President Michael Vale
3M announced this week that it has fired group president and chief business and country officer Michael Vale due to “inappropriate personal conduct and violation of company policy.” Vale assumed this position last month having worked at 3M for more than 30 years according to AP. The report states that Vale was terminated last Friday,…
Read MorePrint and Graphics Scholarship Foundation Announces New Executive Committee Member, Treasurer
The Print & Graphics Scholarship Foundation, Pittsburgh, PA, is pleased announced that Nick Gawreluk has assumed the role of treasurer on the executive committee effective immediately. Gawreluk replaces Dr. Niels Winther, chairman and owner of ThinkPatented, who graciously held this position over the past four years. Gawreluk will collaborate directly with the staff and serve…
Read MoreCo-Branding Plus Environmentalism: How to Make a Promo Even More Popular
If the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That’s exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.
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