Brendan Menapace, Author at Print & Promo Marketing

Apparel Lessons From Nike and Lululemon’s Olympic Collections

If Lululemon and Nike’s Olympic styles are good enough for the biggest names in sports, they can influence any distributor’s apparel promos.

Expanding legalization and changing perception have made the cannabis market one of the most opportunity-filled for distributors of both print and promotional products. But, there’s still a lot they should learn before they jump in.

Promo firms that decorate in-house often outsource decoration jobs that might be expensive or require equipment that they don’t have in-house.

SmartSource account executive Jake Epstein Epstein has been creating promos and campaigns that blend signage, print products, plastic cards, and promotional hard goods for the tourism, hospitality, and gaming industries.

New York is prohibiting small toiletry bottles in hotel rooms beginning in 2025, creating an opportunity for larger-bottle orders, or even entirely different designs for single-use products with special packaging.

Coloreel Group AB, a Swedish company that specializes in thread-dyeing technology for embroidery, has filed for bankruptcy this week citing “an inability to develop its business volume quickly enough and, related to this, secure the necessary financing.” Serving customers in more than 20 countries, Coloreel seeks to make the embroidery process more efficient while reducing…

The apparel maker is remaining in Winston-Salem, NC, and plans to transition to the new space in early 2025.

Studies released this week estimated that the digital textile printing market could grow close to $3.3 billion by 2028 and the digital packaging printing market near $60 billion by 2030.

One of New York City’s unlicensed cannabis stores had its own in-house printing operation for labels and packaging.

A study found that an overwhelming majority of sports fans would buy WNBA or other women’s sports merchandise if it were more available.