The American Red Cross is using a Snoopy T-shirt to drive blood donation appointments. It’s working, too. Since releasing the design, the organization has seen exponential web traffic, and people are posting all over social media about it.
Read MoreAuthor: Brendan Menapace
Don’t Make Walmart’s Mistake: T-shirt Pulled After Accidental Profanity
Whoever printed a shirt that sold at Walmart should have taken a closer look at the design, as a T-shirt touting environmentalism accidentally showcased one of the most disliked words in English.
Read MoreThe ‘Indiana Jones’ Promo Collection is Fun, But Features Spelling Errors
The “Indiana Jones and the Dial of Destiny” promos include fun, immersive experiences in Disney parks and handsome leather jackets. However, signage and printed text within the jackets are full of spelling errors, which take away from the items’ overall appeal.
Read More3 of Our Favorite Baseball Promos from the MLB Season (So Far)
Baseball is back, baby, and it’s faster than ever. Whether you’re pro- or anti-pitch clock, there’s a lot to be excited about with the return of the Major League Baseball season. Here in Philadelphia, we’re pretty excited about our NL champion Phillies hopefully making it back to the World Series. But, all across the league,…
Read MoreHow Two Brands Can Create a Symbiotic, Collaborative Promotion Together
What makes a good co-branded promotion? Whataburger and Magellan Outdoors just showed what it looks like by incentivizing business at each others’ stores, while creating a merchandise line that equally celebrates both brand aesthetics.
Read MoreAfter a Dutch Soccer Team Lost 13-0, the Team Sent Keychains to Fans that Said ‘That was Sh*t. But I Was There’
After losing 13-0, FC Den Bosch recognized the brave fans who stood in support while their beloved club got ruthlessly battered, and sent a token of their appreciation: a branded keychain with part of the club’s crest and the message “Dé was kut. Mar ik war dr bi.” That’s Dutch for, “That was sh*t. But I was there.”
Read MoreAndy Richter Talked About His ‘Best Piece of Swag’ from ‘Conan’ on His Podcast
Andy Richter discussed one branded product that surprised him with its thoughtfulness and high perceived value while talking to actor Randall Park on his podcast, “The Three Questions with Andy Richter.” As the intro music faded out, the show cold-opened with Richter saying, “Best swag I ever got.”
Read MoreTaylor Swift Offers to Replace ‘Vintage Look’ Shirts That Upset Fans
Taylor Swift fans were upset when their “Eras Tour” merchandise faded after a single wash. In a statement, the Swift team clarified that it was part of a planned “vintage look,” but that fans could exchange their shirts for a new one if the ink faded or ran.
Read MoreFollowing Indictment, Trump and Others Turn to Branded Merchandise Yet Again (This Time with a Mugshot T-shirt)
Continuing the trend of including promotional products in the whole thing, the Trump campaign sent out emails offering supporters a chance to buy special-edition apparel featuring a fictional mugshot. (Again, the T-shirts would come with a donation of $47).
Read MoreElton John’s Tour Merchandise Includes $2,000 Pajamas
Elton John’s farewell tour is underway, and he’s not one for subtlety. Not only is his tour merchandise flashy and glamorous, it’s also very expensive. For the UK leg of the tour, merchandise has popped up at Selfridges department stores. This includes products like silk pajamas for £1,750 ($2,186), a clutch bag for £1,825 ($2,280),…
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