Frank Green created a very popular water bottle. The problem? It was too big for most cupholders. So, the company designed a special accessory so users can fit their bottles into their cupholders. It shows how a drinkware promo can include more than just a cup or bottle, and prolong usage.
Read MoreAuthor: Brendan Menapace
What’s Inside the Oscars Gift Bag? (Hint: It’s a Lot)
The Oscars are right around the corner, and we took a look at what’s inside the Distinctive Assets “Everybody Wins” gift set that nominees will receive. Spoiler alert: It’s pretty awesome.
Read MoreHow 3 of the Biggest TV Shows Are Using Promotional Products Right Now
With new seasons of “Ted Lasso,” “The Mandalorian,” and “Succession” ready to drop, we took a look at how the shows marketing teams are using promotional products in creative ways, including ice cream, video game consoles, and apparel.
Read MoreRyan Reynolds Helped Design a Charity Race Tee, and They’re Selling Like Crazy
There are few people more famous and good-looking than Ryan Reynolds. So, when he donned a T-shirt for the Terry Fox Foundation charity run, it made sense that the event organizers got thousands of requests to buy it.
Read MoreStarbucks Korea Shifts Away from Branded Promos After Too Much Success
After demand for its branded products was so high, Starbucks Korea is toning back its promotional efforts to allow people to buy coffee without having to fight crowds.
Read MoreMarvel Made 20,000 ‘Ant-Man’ Giants Hats, But the Scene Got Cut
There was a scene planned for the new “Ant-Man” movie where the character hit home runs at Oracle Park in San Francisco. The scene got canceled, but Marvel already made 20,000 “Ant-Man”-themed Giants caps. So, what happens to them now?
Read MoreXFL Names Under Armour Official Apparel Partner: Can the Two Help Each Other Out?
Under Armour has been named the official apparel partner of the XFL, and will provide the official team uniforms, official sideline apparel, performance apparel, and footwear. The two brands have had difficult years, but the partnership could be mutually beneficial.
Read MoreMilwaukee Bucks Debut ‘Bucks In Six’ Fashion Line to Complement Team Gear
The Milwaukee Bucks released a private-label apparel line called Bucks In Six to specialize in more fashion-forward pieces. The Bucks are following the lead of other sports franchises and even restaurants to increase their branding footprint.
Read More‘Scream VI’ Popcorn Buckets Already Re-Selling Online for $100 or More
To celebrate the release of the next “Scream” movie, “Scream VI,” Cinemark is running a special promotion for a popcorn bucket that looks like Ghosface’s famous mask and hood. There’s also a little matching cup. The buckets are already re-selling online for more than $100.
Read MoreOrbus Releases 2023 Editions of the Exhibitors’ Handbook & Promo Handbook Catalogs
Orbus Exhibit & Display Group, Woodridge, Illinois, introduced the 2023 editions of the Exhibitors’ Handbook and Promo Handbook display product catalogs. These catalogs are well-known for being an unbranded resource Orbus offers to dealers to assist with selling and marketing display products. Both catalogs provide one of the largest ranges of portable display products, fabric…
Read More