Brendan Menapace, Author at Print & Promo Marketing

New York City Is Battling Its Rat Problem with T-shirts

New York streetwear brand Only is releasing a T-shirt that uses a phrase from New York City’s Sanitation Commissioner about the city’s rat problem. All proceeds from the sale will go toward the city’s general fund to help fight the ongoing battle against rodents on the street.

It makes sense that a brand called Ice Cream would want to help protect arctic environments and animals. Ice Cream, a subset of Pharrell Williams’ Billionaire Boys Club brand, teamed up with BMW to create a line of merchandise celebrating the new Mini Electric in Nanuq White. The apparel capsule includes a keychain of a…

Nike’s eBay-Branded Sneakers Come in a Fully Skateable Box (And With a Commemorative Saw)

Nike is releasing a special-edition skate shoe commemorating a one-of-one release with eBay 20 years ago. The shoes come with a commemorative saw, all packaged in a box made for skateboarding.

Chick-fil-A Finally Releases Its Own Branded Merchandise Line

Chick-fil-A is joining its competitors in the fast food space by offering its first line of branded merchandise through a new e-commerce platform. The famous chicken chain has always been known for exclusivity in some regard, being pretty much the only big fast food restaurant that closes on Sundays. So, it makes sense that it…

Pantone, the authority on all things color, announced its 2023 Color of the Year: Viva Magenta (Pantone 18-1750). https://twitter.com/pantone/status/1598473605574270978 Each year, the Pantone Color Institute selects a shade (or two) to represent not only what color is going to be popular in product design and fashion, but also represents the current state of the world.…

People Are Using Disney’s Custom Merchandise Platform to Support Chinese Protestors

Japan’s Disney store is now full of apparel protesting Chinese President Xi Jinping thanks to a custom merchandise and personalization feature. The T-shirt looks innocent enough: It’s just a drawing of Winnie the Pooh holding a blank piece of paper. But, it goes a lot deeper than that. Here’s some background: Protestors in China have…

Convergence Corner: A Firsthand Tale of Educating Clients and Finding Success

Sometimes, the hardest part of a business transaction is marketing yourself to potential clients. You could have the best products and capabilities in the entire industry, but if customers don’t know you or what you do, your inbox will be quiet. Like so many of her peers, Beth Levine, founder of Multi Media Promotions, Plainview,…

Denny’s is selling a T-shirt as part of a Black Friday promotion that might only cost $5.99, but is really worth more than $2,000. That’s because it’s a ticket to a free Everyday Value Slam meal every day for a year.

Cadbury’s Secret Santa Postal Service Displays Are Top-To-Bottom Branding Experiences

Cadbury is bringing back its Postal Service pop-ups for the holiday season, where people can send chocolate to loved ones or donate chocolate bars to those in need. The pop-ups will be all over the UK, and are a great example of effective and detail-oriented experiential marketing.